VM-RD RETAIL DESIGN AWARDS 2014
Category : Transportation - Specialty Store Project : Tata Motors Showroom for Concorde Motors GOLD : Ratnsorb - Architecture & Design
With an aim to make a strong, bold and unique statement, the Tata Motors Showroom for Concorde Motors took on a new design strategy that implemented futuristic design highlighting the products with hi-ended futuristic materials enhancing the concept. Ratnsorb - Architecture & Design created the entire design on a matte grey canvas which acts as the direct interpretation of the road tar on which cars are always viewed.
With a grand entrance, the glass façade of more than 120’-0” in length has an overpowering impact, which is enhanced by creating a single horizontal fascia without any verticals in the same fascia material. The showroom has two very clear distinct areas for the display of the sporty and chic sedans and hatch backs, to the more rustic and hardy sports utility vehicles which is seamless and flows into one another without any visual barrier.
The ceiling as a whole in concept has been designed as floating planes, kept away from rigid wall surfaces. All the strategic areas of the showroom like ‘The hostess podium’ , ‘The customer lounge’ , ‘The prime vehicle display area’, ‘Delivery bay and entrance’ , ‘VIP discussion space ‘ , ‘The accessory and merchandise area’ etc have been demarcated via the ceiling, executed in various heights and forms enhanced by varied and mood changing light.
The element of futuristic design is added in the showroom in the form of blue backlit LED panels in a horizontal barcode pattern, where a graphic and a multi-screen video wall has been integrated so as to make the entire visual experience very dynamic and new age.
According to the design firm, the cars have also been incorporated as design elements, thus elevated to contribute inevitably to the feel of the showroom as a premier automobile showroom. Large lifestyle graphics which are also visible from the outside generate the much needed spice and chutzpah to the otherwise clean and clutter free space
General Contractors M/S Ratnsorb Projects
Vitrified Floor Tiles / Ceramic Tiles For Washrooms / Sanitary Fittings And Fixtures M/S Johnson Tiles
Light Fittings M/S Archilite
Air Conditioning Works M/S Arctic Cool