Cat­e­gory : Durables, Home Elec­tron­ics, IT & Tele­com - Spe­cialty Store ( <10,000 SFT) Project : Chan­nel 9 GOLD : Four Di­men­sions Re­tail De­sign In­dia


Apopular land­mark in South Ban­ga­lore which started its jour­ney as a video rental li­brary 30 years ago, Chan­nel 9 grad­u­ally pro­gressed to sell­ing mo­biles from 2000. Tak­ing on a whole new avatar af­ter three decades, the brief was to cre­ate an ul­tra­mod­ern three-storey space for mo­biles, smart phones, tablets, hand held smart de­vices, PCs & lap­tops and ac­ces­sories.

Four Di­men­sions Re­tail De­sign In­dia de­cided to go with clean and con­tem­po­rary here look with a twist in ar­eas like the stair­case cor­ri­dors and ac­ces­sories zones to make it look young and colourful.

Stand­ing at a prime lo­ca­tion in Jayana­gar, Ban­ga­lore, the façade has been treated with open glass win­dows, to have the store com­pletely vis­i­ble from out­side, while it also acts as a can­vas for the chang­ing vi­su­als and graph­ics for the tech­nol­ogy brands. Chang­ing back-lit graph­ics, ver­ti­cal py­lon with floor cat­e­gories are also part of the façade com­mu­ni­ca­tion.

In sync with a con­tem­po­rary look, the store uses white as the base for the in­te­rior with light oak fin­ishes on the fur­ni­ture to add warmth. The de­sign lan­guage fol­lows a min­i­mal­is­tic ap­proach with high fo­cus on func­tion­al­ity and clean aes­thet­ics.

The stair­case area has been high­lighted in a dif­fer­ent way with a com­plete twist to the vis­ual lan­guage used. Ac­cord­ing to the de­sign team, this brings in a non-mo­not­o­nous quo­tient and trig­gers in­ter­est

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