VM-RD RE­TAIL DE­SIGN AWARDS 2014

Cat­e­gory : Durables, Home Elec­tron­ics, IT & Tele­com - Spe­cialty Store ( <10,000 SFT) Project : Croma @ Sea­sons Mall, Ma­garpatta MERIT : In­finiti Re­tail

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Keep­ing up with the vi­brancy and ex­u­ber­ance of the up­scale Sea­son’s Mall, the Croma store’s de­sign ob­jec­tive was to cre­ate a life­style ex­pe­ri­ence within a con­strained budget. For the brand, the pri­mary chal­lenge while de­sign­ing this store was to re­uti­lise the ex­cess fix­tures from other stores and to de­ploy them in a de­sign that al­lowed them to blend into a seam­less and up­mar­ket de­sign. About 85% of the fix­tures are re­cy­cled fix­tures from var­i­ous stores.

How­ever, the main ad­van­tage at this store was the avail­abil­ity of a large floor-plate, which al­lowed a much greater flex­i­bil­ity in cre­at­ing a uni­formly spread store lay­out to get the op­ti­mal circulation spa­ces for con­sumers.

The strate­gic and prom­i­nent frontal po­si­tions in the store were ded­i­cated to dig­i­tal cat­e­gories and com­put­ers with tele­vi­sion pan­els tak­ing up ei­ther sides of the store. Mean­while, the cen­tral core is dom­i­nated by com­mu­ni­ca­tion and imag­ing cat­e­gories merged with their re­spec­tive ac­ces­sories.

This in­ter­ac­tive area flows seam­lessly into the home ap­pli­ances sec­tion which is a more planned cat­e­gory. This en­sures that cus­tomers have an op­por­tu­nity to in­dulge in im­pulse cat­e­gories be­fore en­coun­ter­ing the prod­ucts they vis­ited the store for.

A Demo Zone has also been cre­ated in the form of an additional Ser­vice Desk within the IT sec­tion to pro­vide cus­tomers a live, per­son­al­ized demon­stra­tion of the prod­ucts of their choice.

The fix­tures for com­put­ers are im­ple­mented in pris­tine white top with glass shut­ters to break the vis­ual monotony of the ta­bles, while counters for the com­mu­ni­ca­tions and imag­ing sec­tion have been given a more con­tem­po­rary de­sign in the form of the evolved flu­idic shape.

All fix­tures are in white to al­low greater promi­nence for the prod­ucts on dis­play while main­tain­ing an el­e­ment of lux­u­ri­ous am­bi­ence.

Min­i­mal­is­tic us­age of colour and warmth of wooden tex­tures in parts of the store helped in bring­ing out the de­sired look for the store

In­te­rior work Aryam­man Con­struc­tions

Elec­tri­cal work Friends Elec­tri­cals

Air con­di­tion­ing work Duct­ing Part Air care sys­tem

Air con­di­tion­ing work Equip­ment Part LL has pro­vided

Light Fix­tures Fo­cus Light­ing

Metal Fix­tures TMTE

Loose Wooden Re­tail Fix­tures Avishkar

UPS Unit Ac­cutech

Se­cu­rity prod­uct Adtech

HDMI Wiring MDR Elec­tron­ics

Ex­ter­nal as well as In­ter­nal Sig­nage Or­bit Sig­nage

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