VM-RD RETAIL DESIGN AWARDS 2014
Category : Durables, Home Electronics, IT & Telecom - Specialty Store ( <10,000 SFT) Project : Croma @ Seasons Mall, Magarpatta MERIT : Infiniti Retail
Keeping up with the vibrancy and exuberance of the upscale Season’s Mall, the Croma store’s design objective was to create a lifestyle experience within a constrained budget. For the brand, the primary challenge while designing this store was to reutilise the excess fixtures from other stores and to deploy them in a design that allowed them to blend into a seamless and upmarket design. About 85% of the fixtures are recycled fixtures from various stores.
However, the main advantage at this store was the availability of a large floor-plate, which allowed a much greater flexibility in creating a uniformly spread store layout to get the optimal circulation spaces for consumers.
The strategic and prominent frontal positions in the store were dedicated to digital categories and computers with television panels taking up either sides of the store. Meanwhile, the central core is dominated by communication and imaging categories merged with their respective accessories.
This interactive area flows seamlessly into the home appliances section which is a more planned category. This ensures that customers have an opportunity to indulge in impulse categories before encountering the products they visited the store for.
A Demo Zone has also been created in the form of an additional Service Desk within the IT section to provide customers a live, personalized demonstration of the products of their choice.
The fixtures for computers are implemented in pristine white top with glass shutters to break the visual monotony of the tables, while counters for the communications and imaging section have been given a more contemporary design in the form of the evolved fluidic shape.
All fixtures are in white to allow greater prominence for the products on display while maintaining an element of luxurious ambience.
Minimalistic usage of colour and warmth of wooden textures in parts of the store helped in bringing out the desired look for the store
Interior work Aryamman Constructions
Electrical work Friends Electricals
Air conditioning work Ducting Part Air care system
Air conditioning work Equipment Part LL has provided
Light Fixtures Focus Lighting
Metal Fixtures TMTE
Loose Wooden Retail Fixtures Avishkar
UPS Unit Accutech
Security product Adtech
HDMI Wiring MDR Electronics
External as well as Internal Signage Orbit Signage