VM-RD RETAIL DESIGN AWARDS 2014
Category : Home Improvement - Specialty Store (<10,000 SFT) Project : D'Decor GOLD : Fitch
An international trendsetter in the home furnishing segment, the D'Decor store had to allow the fabric to become a ‘larger than life’ hero. According to the brand, the space needed to trigger the customer’s imagination about not just a sofa or a curtain, but also about their homes and in the process reflect their lifestyles.
Designed by Fitch, the store has been conceptualized as an ‘ Urban Chameleon’, where the fabric adapts itself to the everchanging styles the brand has to offer. The flagship store creates its own urban boutique identity, with a simple and charismatic storefront done in dark stone with a clear view to the dramatic room sets inside the store.
Simple yet bold, the store design takes on a minimalistic approach allowing the customer to visualize the fabrics in their true sense. The peripheral display systems allow for easy self-browsing, where large sliding panels are used to mix and match fabrics and also display the current and alternate trends.
Combining catalogues stacks with a clear consultation zone initiates discussions and engages customers. The store displays fabrics as per their use like curtains, upholstery, bedroom fabrics in large open formats that guide the customer in making their purchases.
Turning imaginations into reality, the bedrooms section consists of a mix of both stacking/packed products and open display fabrics, which allow for cross merchandising and updating trends.
The store’s VM includes premium and “over the top” rooms sets and D’Decor theme based accessories to give a real feel of the space and the trend. So, a bedroom collection with accessories like frames, clocks, chairs etc. would feel like a bedroom and not just a collection of fabric stacked
Lighting Consultants Plus Light Tech, Mumbai