VM-RD RETAIL DESIGN AWARDS 2014
Category : Home Improvement - Specialty Store (>10,000 SFT) Project : Build Mart GOLD : Four Dimensions Retail Design India
Created as a one-stop destination for tiles and sanitary ware, Build Mart houses quality imported tiles, modern bathroom and kitchen settings from across the globe. For this, the company required the store to exhibit the products in a clean and open space, where all product varieties are displayed under a single room and are easily accessible to customers.
Designed by Four Dimensions Retail Design India, the store takes on a contemporary and premium look where the grey hues of the space enhance the products. A few accent colours have been added to break the monotony especially near the discussion areas, columns and on the rear walls of the store. Since the products are very firm/ rigid, the materials used in the store design are kept light and smooth to maintain a balance.
Designed to exhibit all product categories, the merchandise is displayed to enhance the visibility of each and every product so that the shoppers can make quick decisions. The store zoning is self-directing and navigating, which connects related products together to browse with ease.
While the store has a free-flowing layout, the design language changes with the premium products which are displayed in exclusive niches. Artistic product displays are zoned and treated differently with a neo-contemporary look and feel