EuroShop 2014: A melt­ing pot of ideas

EuroShop, the big­gest global re­tail fair, re­quires no in­tro­duc­tion to any­one in the re­tail de­sign in­dus­try. It is a plat­form for all mem­bers of the re­tail com­mu­nity to ex­change ideas, tap busi­ness op­por­tu­ni­ties and most im­por­tantly, gain ex­po­sure to globa


Like ev­ery year this year too, EuroShop pre­sented huge net­work­ing op­por­tu­ni­ties for the par­tic­i­pants. “The EuroShop has brought to us new clients with whom we are now dis­cussing de­tails for fu­ture projects. Be­sides that, we will con­tinue our suc­cess­ful strat­egy as it was be­fore. Of course there is a lot of in­spi­ra­tion and new tech­nolo­gies we are go­ing to in­te­grate in our projects,” says An­gela Kreutz, CEO, Blocher & Blocher, In­dia, a reg­u­lar par­tic­i­pant at the show. Moin Mir, Busi­ness De­vel­op­ment Di­rec­tor, FITCH, agrees. “We were able to con­nect with people from ME, China, US and Europe. So it was very ex­cit­ing and we would be fol­low­ing up with our new busi­ness prospects.” For In­dian com­pa­nies that par­tic­i­pated, the show also meant op­por­tu­ni­ties to dis­cover pos­si­bil­i­ties that they could bring to their own businesses. “We do in­tend to bring to In­dia a lot of prod­ucts re­lat­ing to our in­dus­try, part­ner with global man­u­fac­tur­ers for tech­nol­ogy and also be able to ex­port fix­tures to them. There is no other fo­rum where we could have met 1000+ prospec­tive cus­tomers from across the globe in less than a week. ” says Nilesh Rathod, Group Di­rec­tor, En­sem­ble In­fra­struc­ture. For a few oth­ers it was also about con­nect­ing with po­ten­tial clients in­ter­na­tion­ally. “We take this event as an im­age build­ing and PR plat­form to con­nect with the global clients,” says Vi­jay Kadam from Cos­tra. It proved to be a great op­por­tu­nity for MMT with its new print so­lu­tion. “It was great be­cause we showed our in­ter­na­tional net­work on the booth! All part­ners from US, Canada, Mex­ico and In­dia been there. There was a big ex­cite­ment on the booth based on the global reach of our so­lu­tion,” says Jur­gen Marzi, Chief Sales Of­fi­cer, MMT.

No­tice­able global trends

But the best in­cen­tive for most in­dus­try play­ers to par­tic­i­pate in the fair is the ex­po­sure to new global ideas and trends in the in­dus­try that it throws up. Speak­ing about this

year’s trend, An­gela Kreutz says, “We sensed a pos­i­tive at­ti­tude to­wards new tech­nol­ogy and me­dia chan­nels. The reser­va­tions to­wards the on­line word have van­ished, now re­tail­ers and de­sign­ers are in­creas­ingly em­brac­ing the new pos­si­bil­i­ties, es­pe­cially the in­ter­lock­ing of on­line and off­line.” More

specif­i­cally she adds, “The trend themes this year were emo­tion­al­iz­ing, tech­nol­ogy and sus­tain­abil­ity.”

Ac­cord­ing to Moin Mir, “Re­tail brands are get­ting ever more con­ver­sa­tional with their cus­tomers with mean­ing­ful con­ver­sa­tions rather than just broad­cast­ing their prod­ucts and ser­vices.”

Nilesh Rathod for his part feels that the most no­tice­able trend is the global in­flu­ence. “Global brands op­er­at­ing out of In­dia and show­ing re­sults are start­ing to in­flu­ence home grown brands in that area. Vin­tage De­sign is a trend we saw a lot of in the VM win­dows. It is re­fresh­ing and is be­ing em­braced by brands. ”He adds, “The In­dian in­dus­try is dy­namic no doubt and some of the work be­ing done by the likes of Arvind brands is path-break­ing and there is a sim­i­lar­ity in enthusiasm for 'new' in emerg­ing Euro­pean mar­kets like Rus­sia and East­ern Europe. In Western Europe (a ma­ture mar­ket) it’s about rein­ven­tion and tech­no­log­i­cal ad­vances.” Giv­ing his take on global meth­ods which can

be adopted Jur­gen Marzi said, “Re­tail and Vis­ual Com­mu­ni­ca­tion be­tween the mar­kets on a In­ter­na­tional scale must be much more faster and ac­cu­rate! For that as ex­ten­sion to our busi­ness we have also de­vel­oped our own pro­pri­etary soft­ware called store life­cy­cle tool. RMS man­ages the en­tire life­cy­cle of the store and it cov­ers ar­eas from cen­tral data stor­age, the build process, cam­paign man­age­ment to reporting.”

Vi­jay Kadama also feels there is a lot of ac­tion hap­pen­ing in the area of re­tail light­ing and

fix­tures de­sign; “There are very vis­i­ble and in­flu­enc­ing changes in the re­tail light­ing and fix­tures de­sign. The global man­u­fac­tur­ing, con­tract­ing and buy­ing seems to be catch­ing up due to ris­ing qual­ity ex­pec­ta­tions.”

Show Take-Away’s

Be­yond tap­ping po­ten­tial clients and busi­ness op­por­tu­ni­ties, what most clients take back from the show are the knowl­edge and per­spec­tives gath­ered from there. Talk­ing about her own ob­ser­va­tions, An­gela

Kreutz says, “All the trends no­ticed also be­come im­por­tant in the In­dian con­text. Brands need to com­mu­ni­cate with their clients on mul­ti­ple chan­nels. Com­pa­nies need to em­pha­size their USP by telling their own story.”

Ac­cord­ing to Nilesh Rathod, “In­dia is a fast learner, all it needs is ex­po­sure to en­vi­ron­ments. There are al­ready a lot of learn­ings we have im­ple­mented with our ex­pe­ri­ence of work­ing with in­ter­na­tional brands even prior to EuroShop. In fact it is this ex­pe­ri­ence which took us there in the first place. A lot more needs to be done mainly in the in­fra­struc­ture end and also the busi­ness pro­cesses.” Bring­ing new ideas

to In­dia, Jur­gen Marzi says, “There is a huge op­por­tu­nity in In­dian mar­ket in the soft sig­nage sec­tor since there is no or­ga­nized so­lu­tion be­ing pro­vided. We plan to in­tro­duce this con­cept as we have suc­cess­fully done in other mar­kets of both North and South Amer­ica and demon­strate to the end users the ad­van­tages of this sys­tem over tra­di­tional so­lu­tions both in terms of vis­ual pre­sen­ta­tion , ease of im­ple­men­ta­tion and the fact that it is a 100% green so­lu­tion.” All in all, Europ-shop once again lived up to the ex­pec­ta­tions and proved to be a plat­form for knowl­edge shar­ing and net­work­ing

Busi­ness op­por­tu­ni­ties

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