Har­man Kar­don Sound Lounge launches in Chen­nai

VM&RD - - WASSUP! -

HAR­MAN In­ter­na­tional (In­dia) Pvt. Ltd., the pre­mier au­dio and in­fo­tain­ment group opened an exclusive Har­man Kar­don Sound Lounge in Chen­nai. The brand’s first exclusive Sound Lounge in In­dia will fea­ture a com­pre­hen­sive range of its pre­mium life­style prod­ucts un­der the Har­man Kar­don brand. Op­er­ated by Sahil In­ter­na­tional, au­tho­rized sales and ser­vice part­ner for HAR­MAN life­style di­vi­sion prod­ucts in In­dia, this show­room is lo­cated in the prime lo­ca­tion of Berg­amo in Nungam­bakkam. The Sound Lounge was in­au­gu­rated by M. Lak­sh­mi­narayan, Coun­try Head and Man­ag­ing Di­rec­tor, HAR­MAN In­dia, Mithu Sadarangani, Man­ag­ing Di­rec­tor, Sahil In­ter­na­tional and Su­nitha Sarathy, a leading In­dian vo­cal­ist and per­former in both In­dian con­tem­po­rary and Western clas­si­cal mu­sic gen­res and a HAR­MAN In­dia brand am­bas­sador. “In­dia is a very im­por­tant mar­ket for HAR­MAN. Rec­og­niz­ing this, we con­tinue to in­tro­duce a new line up of mar­ket rel­e­vant prod­ucts, strengthen our ser­vice and sup­port net­work and en­hance our reach through as­so­ci­a­tions with our part­ners. This Sound Lounge in Chen­nai is an­other key step in that di­rec­tion,” said Lak­sh­mi­narayan. He fur­ther added, “At this Sound Lounge, cus­tomers will have ac­cess to au­dio/prod­uct ex­perts and can ex­pe­ri­ence the lat­est prod­uct port­fo­lio crafted to ap­peal to the needs of the Chen­nai mar­ket.”

The store been de­signed aptly in ac­cor­dance with the mer­chan­dise it is of­fer­ing, Sharath San­thaku­maran Di­rec­tor – Life­style, HAR­MAN In­ter­na­tional (In­dia) Pvt. Ltd. shares, in this re­gard, “Har­man Kar­don de­liv­ers beau­ti­ful sound by com­bin­ing un­matched au­dio qual­ity and iconic de­sign to cre­ate a work of both art and sound. To­day in ev­ery Har­man Kar­don prod­uct you will find the most in­no­va­tive, tech­no­log­i­cally ad­vanced au­dio so­lu­tion, a cal­iber of in­dus­trial de­sign and user in­ter­ac­tion that makes it an ob­ject d’art within a mod­ern home. Har­man Kar­don rep­re­sents Lux­ury, El­e­gance, Pre­mium Qual­ity, Cus­tom built and rare – so our tar­get seg­ment is es­sen­tially the well­heeled con­nois­seur - who value time­less­ness, moder­nity, bal­ance, so­phis­ti­ca­tion and fi­nesse. More than sim­ply the fu­sion of two names, Har­man Kar­don rep­re­sents the uni­fi­ca­tion of two val­ues: peer­less sound and in­spi­ra­tional de­sign. Un­der this idea, the prod­ucts are po­si­tioned as art in sound, em­pha­siz­ing clean vis­ual por­trayal and fo­cus on form that leaves noth­ing to dis­tract from sim­plic­ity and the prod­uct im­pact. The ap­pli­ca­tion of back­lit blues, mod­ern form em­braces a time­less look and feel that is own-able across plat­forms. So our store de­sign, in line with the global guide­lines is de­signed to of­fer a world class re­tail ex­pe­ri­ence and wow the cus­tomer through our exclusive Har­man Kar­don prod­uct and re­tail of­fer­ings. Our store lo­ca­tion, in­no­va­tive light­ing, vis­ual mer­chan­dis­ing etc. are spe­cial de­sign fea­tures that sig­nif­i­cantly en­hance the con­sumer ex­pe­ri­ence at this store.”

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