Satya Paul launches first flag­ship store in Kolkata

VM&RD - - WASSUP! -

Satya Paul, one of In­dia’s first fash­ion play­ers, opened their Kolkata flag­ship store at the Quest Mall . The 2000 Sq. Ft. space will be one of the first from Satya Paul to house an exclusive bridal lounge. “Kolkata has been on our mind for quite some time now. The brand has en­joyed a strong lo­cal cus­tomer base and we were look­ing for the per­fect op­por­tu­nity to reach out to them. The store will be of­fer­ing the best of Satya Paul clas­sics, along with an ex­tended fes­tive line,” ex­plained San­jay Kapoor, Man­ag­ing Di­rec­tor Gen­e­sis Col­ors. Masaba Gupta, the Fash­ion Di­rec­tor

of the brand Satya Paul was also present dur­ing the launch. De­signed in a way to repli­cate a white can­vas set­ting, the open spa­ces and mar­ble floor­ing give a mod­ern look while high­light­ing the sig­na­ture prod­uct of Satya Paul hav­ing bright prints and a vivid colour pal­ette. While the walls carry three di­men­sional ren­der­ing of Ogee pat­terns, dif­fer­ent ar­eas are demarcated with del­i­cate par­ti­tions of wooden cut-work. Min­i­mal­ism is main­tained through­out, whether it is an open win­dow dis­play or mod­ern seat­ing ar­eas. The store will of­fer the best of Satya Paul’s printed Sa­rees, anarkalis, kur­tis, dresses and ac­ces­sories and the high­light of the Kolkata flag­ship out­let is a sep­a­rate area ded­i­cated to bridal ap­point­ments. Es­tab­lished in 1985, Satya Paul has been In­dia's pre­mier de­sign la­bel with an in­ter­na­tional pres­ence which be­came a part of Gen­e­sis Col­ors since 2001. The brand is now present at over 30 lo­ca­tions in In­dia, and se­lect high street bou­tiques abroad. Satya Paul also has flag­ship stores in Kuala Lumpur, Malaysia, and in Toronto, Canada. Gen­e­sis Col­ors (P) Ltd. is Satya Paul’s hold­ing com­pany and they have also pi­o­neered the con­cept of lux­ury re­tail in In­dia

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