Masaba Gupta launches maiden fash­ion ven­ture in Kolkata

VM&RD - - WASSUP! -

The fash­ion map of ‘ The City of Joy’ got a new land­mark re­cently with the launch of de­signer Masaba Gupta’s maiden fash­ion ven­ture ‘ Masaba’ at the Quest Mall. Spread over 606 sq.ft. of area, the store has been de­signed fol­low­ing the com­mon theme of white in­te­ri­ors with very sim­ple, sober yet classy back­drops so that the colourful de­signs and prints of Masaba pop out and make their pres­ence. The store has been launched in the pres­ence of Masaba’s cel­e­brated Ac­tor-mother Neena Gupta and got in­au­gu­rated by ac­tor Riya Sen in the pres­ence of her mother Moon­moon Sen who also joined the cel­e­bra­tions. With this launch the la­bel has got five stores run­ning, among which three flag­ship stores are in Mum­bai and one in Delhi. “I am very ex­cited to be open­ing a store in Kolkata. It is the city that has in­spired me at var­i­ous lev­els through the years and I look for­ward to re­tail­ing from here. The colours, the vi­brancy and the im­pec­ca­bly dressed women will en­joy our styles now, ex­clu­sively at Quest Mall. This is the first time that any of my store is lo­cated in a shop­ping mall and the mall cul­ture is es­sen­tially dif­fer­ent as it gives a great op­por­tu­nity to any de­signer to show­case the collection to a much larger au­di­ence,” said Masaba Gupta.

While shar­ing the ob­jec­tive be­hind the launch of the brand Masaba in East­ern In­dia, Masaba Gupta fur­ther shares, “The store of­fers a collection more to­wards a mix of high prête-porter out­fits, dif­fu­sion and semi-fes­tive line of cloth­ing with sig­na­ture prints heavy on patch­work and colour block­ings es­pe­cially de­signed for my au­di­ence in Kolkata. Kolkata is a mar­ket where women want to wear some­thing out­landish which touches their sen­si­bil­ity . The aim is to pro­vide af­ford­able cloth­ing to my cus­tomers and thus the collection starts from Rs 2,000 and goes up to Rs 40,000.” The collection also speaks about Masaba’s in­spi­ra­tion which has been named as “Post­cards from Be­naras” and which are es­sen­tially an ode to the wid­ows of Be­naras. A few oth­ers are in­spired by the Ma­sai Tribes. The spe­cial “Durga Eyes Print” is in­spired from the God­dess Her­self de­signed on sig­na­ture sil­hou­ettes and saris. Cam­era prints, Polka dots and rose prints that are syn­ony­mous with the brand would also be present at the store. The ba­sic collection will have shirts, shirt dresses, tu­nics and jack­ets, ev­ery­thing that makes a loud fash­ion state­ment in the city. The prom­i­nent use of black and white in the cou­ture also re­veals the de­signer’s per­sonal lik­ing for these colours. Masaba shares in this re­gard, “I love black and white and my logo is also in black.” Speak­ing at the oc­ca­sion, Mrs. San­tosh Cho­raria, Masaba’s Kolkata Fran­chisee Owner said, “I have been fol­low­ing Masaba Gupta ever since she came on to the fash­ion scene and I am greatly in­spired by the fresh thoughts and de­signs with vi­brant colours brought in by her, which are great to look at and wear. I have been wear­ing Masaba Gupta cre­ations for a while now and have been gift­ing their cre­ations to my friends and fam­ily, who have all be­come great fans of Masaba. I had met Masaba per­son­ally one and half years ago and when she re­cently of­fered the Fran­chise at Kolkata, I could not, but jump at the idea. This is our first ven­ture into re­tail­ing and we have fur­ther plans to take more fran­chisee of dif­fer­ent brands and want to open 6-7 news stores in dif­fer­ent parts of Kolkata very soon.”

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