V&B launches store in Ban­ga­lore


V&B Life­style In­dia Pvt. Ltd. brings to Ban­ga­lore, the sec­ond Villeroy and Boch table­ware store of In­dia lo­cated at The Collection, UB city. It is a 100 sq. mt. space of pre­mium table­ware prod­ucts which of­fers per­son­al­ized ser­vice to all cus­tomers through their staff which is trained to cater ta­ble-set­tings based on per­sonal pref­er­ences. New Wave, the best sell­ing se­ries at Villeroy and Boch uses a pro­mo­tional modus operandi through the name NewWave Collection Cities of the World. Four dif­fer­ent pat­terns are cre­ated ev­ery year for cups and saucers in the NewWave se­ries and they rep­re­sent dif­fer­ent me­trop­o­lises of the world. The 2014 pat­terns take you on a trip to Am­s­ter­dam, Cape Town, Moscow and Shang­hai. The brand of­fers a feel good fac­tor to the In­dian cus­tomer base through its spe­cial In­dian edi­tion cre­ated. Like­wise, the story un­folds for its prod­uct range. San­jay Kapoor, Man­ag­ing Di­rec­tor Gen­e­sis Lux­ury says, "Af­ter the suc­cess­ful open­ing of Villeroy & Boch’s 1st store in Bom­bay, we are happy to an­nounce the open­ing of our 2nd store at UB City.† This space will be for dis­cern­ing shop­pers to fully ap­pre­ci­ate the brand's most cov­eted de­signs and crafts­man­ship. †With the be­lief that lux­ury should be an ex­pe­ri­ence rather than a price tag,† Villeroy & Boch brings to­gether†265 years of her­itage, in­no­va­tion and su­perb de­sign qual­ity. " “Ben­galuru, be­ing the eco­nomic and cul­tural hub, it of­fers Villeroy & Boch an op­por­tu­nity to re­alise its po­ten­tial as a pre­mium lux­ury life­style brand,” puts in Amit Gad­kari, Chief Op­er­at­ing Of­fi­cer of V&B Life­style In­dia Pvt. Ltd. Table­ware col­lec­tions made from pre­mium bone porce­lain have been brought to the 'ta­ble'. The store ex­tends its prod­uct range to wine glasses de­vel­oped in col­lab­o­ra­tion with a Euro­pean som­me­lier and fall un­der their Purismo se­ries. Within the next four years the brand plans to open a to­tal of 16 stores across the coun­try

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