Chamki launches nail Art stu­dio in Ban­ga­lore

VM&RD - - WASSUP! -

Chamki, the nail art brand, re­cently un­veiled a kiosk in Garuda Mall Ban­ga­lore. De­vel­oped and Con­cep­tu­alised by Nick­elxd, the cur­rent in­stal­la­tion is in the “beauty sec­tion”, on the sec­ond floor of the shop­ping hub.

While de­scrib­ing the cre­ative in­ter­pre­ta­tion of the brief Nikhil Baveja, Prin­ci­pal Founder, Nick­elxd shares, “The brief given to us was to cre­ate a unique and at­trac­tive de­sign that is adap­tive from small to large for­mats. We cre­ated a de­sign that would start from a 5'x5' kiosk and be adapt­able to a lounge for­mat of ap­prox­i­mately 1500 sq ft. Nail art be­ing artis­tic and highly skilled tech­nique, we ap­proached the de­sign from an out of the box per­spec­tive. We didn't want to cre­ate merely a func­tional en­vi­ron­ment, but a fun, in­ter­ac­tive and invit­ing and dif­fer­ent space. We de­signed a nail “Art” stu­dio, pri­mar­ily in white, sim­ply be­cause a neu­tral color such as this would be like a blank can­vas on which all the beau­ti­ful prod­ucts would be high­lighted. The spot­light of the space are the two “Play-Sta­tions” de­signed like easels. These are in­ter­ac­tive dis­play pieces where the cus­tomer can feel free to try out nail col­ors on her own with sam­ples pro­vided, and if she likes she can choose and pick up sets of nail col­ors from the dis­play counter pro­vided in front. There is also a per­son­al­ized area where we have ser­vice per­son­nel at­tend­ing to cus­tomers over the counter one on one. Lastly, an off-white wooden floor­ing binds the space to­gether and gives it a sense of warmth as well.” The kiosk is user friendly, open for free flow of cus­tomer in­ter­ac­tion. Dis­plays are vis­i­ble from all four sides and prod­uct is avail­able at var­i­ous sec­tions of the kiosk so that there is no crowd­ing, caus­ing an even dis­tri­bu­tion of prod­ucts to the cus­tomers. Ad­e­quate stor­age is given and prod­ucts are all lock-able but vis­i­ble at all times. It is a 10'x10' space. Fix­ture area is ap­prox­i­mately 50% and circulation 50%. The ma­te­ri­als used are duco paint, ply­wood, MDF, brushed steel lam­i­nate, glass, acrylic and ti­ta­nium brass. On zon­ing and props Nikhil fur­ther shares, “The space is di­vided into two ar­eas pri­mar­ily. One sec­tion is the “play sta­tion” sec­tion and the other is cus­tomer ser­vice area where the cus­tomer can re­ceive per­son­al­ized nail art ap­pli­ca­tion. POS is sit­u­ated in a cen­tral­ized lo­ca­tion.” Two at­trac­tive easels are pro­vided for try­ing out nail pol­ish art with a graphic giv­ing the prod­uct range/sets as well as of­fer­ing a demo n on how one can ap­ply it on one’s nails. If the per­son so wishes to have her nail done by a per­sonal as­sis­tant, she can do so at the sit-down counters. The kiosk is open and ac­ces­si­ble from all sides. There is clear vis­i­bil­ity of and ac­ces­si­bil­ity to all prod­ucts which are vis­i­ble even dur­ing the non-op­er­a­tional hours.” Ap­prox­i­mately ten such kiosks are planned in the com­ing year by Chamki

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