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Star­mark, an Emami Group ven­ture, un­veiled its fifth leisure and en­ter­tain­ment store at the Quest Mall in Kolkata, which is also the sixth in In­dia. Spread over an area of 15000 sq. ft., at Quest- 33, Syed Amir Ali Av­enue, the out­let boasts of smart in­te­ri­ors that in­cor­po­rate in­ter­na­tional de­sign el­e­ments. This new store at Quest is ex­pected to meet the needs for a large leisure and en­ter­tain­ment store among people in the ar­eas of Park Cir­cus, Beckbagan and their sur­round­ing ar­eas—with its well-cu­rated book sec­tion for English, Ben­gali and Hindi books and an at­trac­tive toy sec­tion, be­sides sep­a­rate sec­tions for movies, games, mu­sic, au­dio ac­ces­sories, gifts, arts and crafts, hobby ideas, and sta­tionery for both schools and of­fices. El­e­gant colour schemes, eye-sooth­ing light­ing done with Ger­man tech­nol­ogy, trendy posters and in­no­va­tive wall art, have helped cre­ate a unique am­bi­ence. The front façade of­fers an invit­ing feel to the mall vis­i­tors. Gau­tam Ja­tia, CEO Star­mark says while talk­ing about the de­sign phi­los­o­phy and the team which ex­e­cuted the project on be­half of Star­mark, “We wanted to give a very young and peppy look to the en­tire store. The colours cho­sen are fresh, like turquoise green and grey which ex­ude a clean, warm and serene feel and it was our aim to make the place com­fort­able where one can spend a good time. The en­tire colour theme and the ceil­ing de­sign has been con­cep­tu­alised by Anita Mansatta and Pranab Bhaduri, while the graphic de­sign­ing has been taken care of by Nam­rata Chat­taraj. ” While de­scrib­ing the chal­lenges in ex­e­cut­ing such a de­sign con­cept for the new store, Gau­tam Ja­tia fur­ther men­tions, “In this kind of mer­chan­dise, since the num­ber of SKU’s (stock keep­ing unit) used is huge, the fix­tures had to be cus­tomised. The way we have dis­played the prod­ucts is very in­ter­na­tional. The ceil­ings in par­tic­u­lar have a logs ef­fect, which gives a very open in­dus­trial look and feel to the en­tire space. The earthy look, white lam­i­nates, ce­ment and wooden floor­ing all lend a so­phis­ti­cated and classy touch to the en­tire en­vi­ron­ment. We have also in­tro­duced cer­tain ini­tia­tives like the in­ter­ac­tive touch screen which will dis­play in­for­ma­tion and re­views on any ti­tle that you might want to know about. ” The store was in­au­gu­rated by em­i­nent writ­ers Mani Shankar Mukher­jee and Sir­shendu Mukhopad­hyay, and renowned in­dus­tri­al­ist San­jiv Goenka in the pres­ence of Bick­ram Ghosh, Jaya Seal Ghosh and oth­ers. Also present on this oc­ca­sion were the di­rec­tors of the Emami Group in­clud­ing its Co-Chair­men R.S. Agar­wal and R.S. Goenka. “We were present in South as well as in East and North of Kolkata but Quest be­ing in the heart of the city we de­cided to lo­cate our­selves here as we felt that any good mall needs a good book­store and that book­store needs to be in a good mall. Though we are po­si­tioned in the Up­per Base­ment we are get­ting an overwhelming re­sponse al­ready,” signs off Gau­tam Ja­tia

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