Arvind opens 9th exclusive store in Ban­ga­lore

VM&RD - - WASSUP! -

Arvind Ltd, one of the largest in­te­grated tex­tiles and branded ap­parel play­ers, opened its 9th new Exclusive Brand Out­let (EBO) ‘The Arvind Store’ in Ban­ga­lore. The store houses some of the best fash­ion brands un­der one roof. This store, lo­cated in Jay­na­gar, is the com­pany’s 131st store in In­dia & the 13th store in Kar­nataka. ‘The Arvind Store’ will of­fer pre­mium shirt­ing and suit­ing fabrics for the dis­cern­ing cus­tomer and dis­play brands like US POLO As­so­ci­a­tion, Fly­ing Ma­chine and Ar­row. With the fo­cus be­ing on cus­tomer ex­pe­ri­ence, the store will have a cus­tom­ized tai­lor­ing so­lu­tion with two unique con­cepts called Stu­dio Arvind and Arvind Denim Lab (ADL). Stu­dio Arvind, the Cus­tom Tai­lor­ing unit of the Arvind store, brings to the fore all of Arvind’s knowl­edge in cre­at­ing world-class gar­ments. Not only does it pro­vide cus­tom­ized gar­ments, but it will also of­fer dif­fer­ent styles and fits for each cat­e­gory. Also, for the first time in In­dia, Arvind in­tro­duces, ADL – Arvind Denim Lab - a con­cept exclusive to The Arvind store that of­fers cus­tom­ized washed jeans made to or­der. It em­pow­ers the con­sumer to choose his/her style, fit, wash, fab­ric, but­tons, rivets, threads. It also adds a spe­cial touch to the con­cept with the idea of per­son­al­iza­tion where the cus­tomer can have his/her zo­diac sign la­bel and sig­na­ture in the thread. New de­signs are con­stantly brought in stock to keep pace with in­ter­na­tional stan­dards. Speak­ing on the oc­ca­sion, P.S. Ra­jiv, Head-Re­tail (EBOs), Arvind Ltd said, “It gives us im­mense plea­sure to open our ninth store in the Sil­i­con Val­ley of In­dia. Ban­ga­lore, a ma­jor eco­nomic and cul­tural hub and the sec­ond-fastest grow­ing ma­jor me­trop­o­lis in In­dia has a tremen­dous po­ten­tial to ex­pand our base. Ban­ga­lore is home to many well-rec­og­nized ed­u­ca­tional and re­search in­sti­tu­tions and that gives us the as­sur­ance of re­ceiv­ing good re­sponse for our store.” ‘The Arvind Store’ brings the best of both worlds; that of fab­ric and ready-made to its cus­tomers. It aims to rev­o­lu­tion­ize the shop­ping ex­pe­ri­ence of cus­tomers

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