Ori­en­tal mys­ti­cism comes alive at Chow­man


An­cient Chi­nese cul­ture com­bined with Bud­dhist spir­i­tu­al­ism wel­comes you as you step into the new out­let of Chow­man, a small for­mat fine din­ing chain in Kolkata. Chow­man, a fine din­ing Chi­nese restau­rant chain in Kolkata, opened its new out­let re­cently at Salt Lake in the city. Spread over 3,400 sq.ft, the 75 seater restau­rant lo­cated near the Swim­ming Pool bus stop is the lat­est ad­di­tion to the Chow­man chain, which al­ready has four out­lets in dif­fer­ent lo­ca­tions of the city. The new restau­rant, like the other Chow­man out­lets, fol­lows the sig­na­ture dé­cor of Silent Buddha, that is iconic of the brand. The el­e­gant red and black colour scheme sur­rounded by low light­ing along with the bronze Buddha stat­ues, the Chi­nese chant­ing scrip­tures en­graved on the wall, the bur­nished chop­sticks and the huge bronze bell to­gether add to the aura of Ori­en­tal cul­ture and the spir­i­tu­al­ity that it stands for. The in­ter­est­ing use of props on the walls like the one rep­re­sent­ing the ‘Cy­cle of life’ or that of Chi­nese pot­tery or the stat­ues of med­i­tat­ing Buddha all add to the feel of tran­quil­ity meant to soothes the nerves. A spe­cial team from Sin­ga­pore was as­signed by Chow­man to pro­vide the guide­lines as a reg­u­lated light­ing de­sign strat­egy has been adopted for cre­at­ing the whole en­vi­ron­ment. De­ba­ditya Chaud­hury, Man­ag­ing Di­rec­tor, Chow­man Chain of Restaurants who also con­cep­tu­al­ized the project, says talk­ing about it,“Chow­man is set up ex­clu­sively to give each vis­i­tor a fine din­ing ex­pe­ri­ence and the am­bi­ence is cre­ated with per­son­ally hand­picked decor from the mar­kets of China and Hong Kong. We have a set of spe­cial­ized in­te­rior de­sign­ers from Mum­bai who did the lay­out and ex­e­cu­tion work for us. All the es­sen­tial in­gre­di­ents- from sauces to crock­ery and cut­lery have been im­ported from Thai­land & China. Due to its strate­gic lo­ca­tion we aim to do home de­liv­ery ser­vice from this out­let which will help us to cater to the en­tire Salt Lake city and ad­ja­cent ar­eas like Ra­jarhat and Bagui­hati. Apart from Kolkata, we will also take the brand na­tional with the open­ing of out­lets in Mum­bai, Delhi and Ban­ga­lore by 2015.”

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