N. Badri Narayan, Euroceil
Catering to the changing dynamics and needs of the retail environments today, Euroceil, a company manufacturing stretch ceilings, offers products which can create radical changes in any retail ambience. VM&RD chats up with N. Badri Narayan, Managing Direc
Why do you think the customer should opt for Euroceil. What are the special features?
Euroceil’s quality can match international standards and they hold a monopoly in the manufacturing business of stretch ceilings in India. Quick delivery, 10 year limited warranty and warm customer service post sales are features which add to our pride. We also offer design based solutions to clients for stretch ceilings and wall products. It renders a more personalized experience for the clients and the ultimate aim of client satisfaction is matched.
What are the benefits of the product?
At all stages of use, the Euroceil product has its advantages. With the diversity available in the product, design explorations can go to a greater depth with exquisite finishes, diverse colors and infinite shape possibilities. The installation process uses high-end technology not found in other ceiling installations. Thereby, the end result is a neat, clean and convenient job. Easy maintenance post installation gives it the tag of a user-friendly solution in any interior environment.
What is your competition in the market? What other products can the customer choose if not Euroceil?
European manufacturers do sell their products in the Indian market through local distributors. But since they don’t manufacture here, they face issues of logistics and post sales service even though they have their own customized plant to provide for alteration in the product due to changes in the design nor site conditions. Since Euroceil has a manufacturing unit in India itself, the entire process from delivery to installation to post sales service is a lot smoother. The convenience is higher in case of last minute changes as well.
How is the durability of the product?
The Euroceil membrane is 100% PVC and has life of more than 20 years. It is also 100% recyclable.
How safe is the product for interior application.
The inherent properties of euroceil stretch ceilings makes it an ideal choice for ceiling and wall solutions for any interior .
Some of the major plus points are that it is : Anti-bacterial Anti-fungal Anti-static Free of Heavy metals Impermeable to water & steam Insensitive to x-rays & chemicals Excellent mechanical properties Dimensionally stable at wide temperature range. Flame retardant Non-flammable Self extinguishing Energy saving The material is very user friendly and can be easily cleaned with the help of a soft cloth.
Could you tell us a bit more about its uses in retail environments?
Given its diversity, Euroceil caters to quite a few retail solutions. In interior retail environments, the product can be used as a ceiling, wall or even a stand-alone 3D structure depending on the area it has to be setup in. The finished Euroceil offerings contribute to creating an experience for the customer that the retail environment is opting for. Back-lit, hi-gloss, printed, metallic, marble and royale are some of the finishes it offers.
How is it used differently for different retail environments like stores, restaurants, salons etc?
The Euroceil backlit effect on ceiling and wall spaces creates a 70-80% light diffusion, which is extremely vital for an amazing customer experience. The backlit Euroceil ceiling at the Mercedes Benz showroom (Bangalore) brings a shimmering experience of how the automobile can be viewed in perfect limelight from various angles. The "S" Shaped backlit ceiling spanning across the length of the aesthetically groomed Kumaran stores (Chennai), broadens the horizons for designers and retailers to play with organic ceiling shapes, which stands apart in any interior. The hi-gloss finish creates 90% light reflection, which accentuates the effect of light in a retail environment; natural or artificial. A distinct surface is created for the space enduring a subtle visual experience by reflecting the entire store above you. The printed ceiling and wall solutions have immense possibilities in establishing brand recall value especially in automobile stores. Using hi-defintion images coupled with evenly diffused backlighting or showcasing brand logos as the theme can focus the attention of the entire store on the brand. Euroceil's premium finishes such as Royale Marble and Metallic emulates ornamental themes that can be adorned in the jewellery retail. Euroceil is also extremely exciting to work with in the children’s retail section creating fun shapes and themes across spaces. The Kids Kraze theme hall in Delhi is a marvel in the capital with vibrant wavy shapes decorating the pool and party hall area. Restaurants are service based retail which present tremendous scope for Euroceil to work its charm by working on the theme of the ambience and flavour suited to the concept. Salon and spas are increasingly focusing on bright well lit and aesthetically pleasing interiors ringing in line with the theme of the place. With ambient backlighting, Salon/Spa can actually be a true retreat! Finally, the easy removal and reinstallation technology of the PVC membrane in Euroceil, offers retailers the immense flexibility to change their Euroceil printed ceiling/wall themes to suit the festive seasonal promotions and campaigns in no time and give a new look to the interiors