N. Badri Narayan, Euro­ceil

Cater­ing to the chang­ing dy­nam­ics and needs of the re­tail en­vi­ron­ments to­day, Euro­ceil, a com­pany man­u­fac­tur­ing stretch ceil­ings, of­fers prod­ucts which can cre­ate rad­i­cal changes in any re­tail am­bi­ence. VM&RD chats up with N. Badri Narayan, Man­ag­ing Di­rec

VM&RD - - CONTENTS - N. Badri Narayan Man­ag­ing Di­rec­tor, Euro­ceil

Why do you think the cus­tomer should opt for Euro­ceil. What are the spe­cial fea­tures?

Euro­ceil’s qual­ity can match in­ter­na­tional stan­dards and they hold a mo­nop­oly in the man­u­fac­tur­ing busi­ness of stretch ceil­ings in In­dia. Quick de­liv­ery, 10 year limited war­ranty and warm cus­tomer ser­vice post sales are fea­tures which add to our pride. We also of­fer de­sign based so­lu­tions to clients for stretch ceil­ings and wall prod­ucts. It ren­ders a more per­son­al­ized ex­pe­ri­ence for the clients and the ul­ti­mate aim of client sat­is­fac­tion is matched.

What are the ben­e­fits of the prod­uct?

At all stages of use, the Euro­ceil prod­uct has its ad­van­tages. With the di­ver­sity avail­able in the prod­uct, de­sign ex­plo­rations can go to a greater depth with ex­quis­ite fin­ishes, di­verse col­ors and in­fi­nite shape pos­si­bil­i­ties. The in­stal­la­tion process uses high-end tech­nol­ogy not found in other ceil­ing in­stal­la­tions. Thereby, the end re­sult is a neat, clean and con­ve­nient job. Easy main­te­nance post in­stal­la­tion gives it the tag of a user-friendly so­lu­tion in any in­te­rior en­vi­ron­ment.

What is your com­pe­ti­tion in the mar­ket? What other prod­ucts can the cus­tomer choose if not Euro­ceil?

Euro­pean man­u­fac­tur­ers do sell their prod­ucts in the In­dian mar­ket through lo­cal dis­trib­u­tors. But since they don’t man­u­fac­ture here, they face is­sues of lo­gis­tics and post sales ser­vice even though they have their own cus­tom­ized plant to pro­vide for al­ter­ation in the prod­uct due to changes in the de­sign nor site con­di­tions. Since Euro­ceil has a man­u­fac­tur­ing unit in In­dia it­self, the en­tire process from de­liv­ery to in­stal­la­tion to post sales ser­vice is a lot smoother. The con­ve­nience is higher in case of last minute changes as well.

How is the dura­bil­ity of the prod­uct?

The Euro­ceil mem­brane is 100% PVC and has life of more than 20 years. It is also 100% re­cy­clable.

How safe is the prod­uct for in­te­rior ap­pli­ca­tion.

The in­her­ent prop­er­ties of euro­ceil stretch ceil­ings makes it an ideal choice for ceil­ing and wall so­lu­tions for any in­te­rior .

Some of the ma­jor plus points are that it is : Anti-bac­te­rial Anti-fun­gal Anti-static Free of Heavy metals Im­per­me­able to wa­ter & steam In­sen­si­tive to x-rays & chem­i­cals Ex­cel­lent me­chan­i­cal prop­er­ties Di­men­sion­ally sta­ble at wide tem­per­a­ture range. Flame re­tar­dant Non-flammable Self ex­tin­guish­ing En­ergy sav­ing The ma­te­rial is very user friendly and can be eas­ily cleaned with the help of a soft cloth.

Could you tell us a bit more about its uses in re­tail en­vi­ron­ments?

Given its di­ver­sity, Euro­ceil caters to quite a few re­tail so­lu­tions. In in­te­rior re­tail en­vi­ron­ments, the prod­uct can be used as a ceil­ing, wall or even a stand-alone 3D struc­ture depend­ing on the area it has to be setup in. The fin­ished Euro­ceil of­fer­ings con­trib­ute to cre­at­ing an ex­pe­ri­ence for the cus­tomer that the re­tail en­vi­ron­ment is opt­ing for. Back-lit, hi-gloss, printed, metal­lic, mar­ble and royale are some of the fin­ishes it of­fers.

How is it used dif­fer­ently for dif­fer­ent re­tail en­vi­ron­ments like stores, restaurants, sa­lons etc?

The Euro­ceil back­lit ef­fect on ceil­ing and wall spa­ces cre­ates a 70-80% light dif­fu­sion, which is ex­tremely vi­tal for an amaz­ing cus­tomer ex­pe­ri­ence. The back­lit Euro­ceil ceil­ing at the Mercedes Benz show­room (Ban­ga­lore) brings a shim­mer­ing ex­pe­ri­ence of how the au­to­mo­bile can be viewed in per­fect lime­light from var­i­ous an­gles. The "S" Shaped back­lit ceil­ing span­ning across the length of the aes­thet­i­cally groomed Ku­maran stores (Chen­nai), broad­ens the hori­zons for de­sign­ers and re­tail­ers to play with or­ganic ceil­ing shapes, which stands apart in any in­te­rior. The hi-gloss fin­ish cre­ates 90% light re­flec­tion, which ac­cen­tu­ates the ef­fect of light in a re­tail en­vi­ron­ment; nat­u­ral or ar­ti­fi­cial. A dis­tinct sur­face is cre­ated for the space en­dur­ing a sub­tle vis­ual ex­pe­ri­ence by re­flect­ing the en­tire store above you. The printed ceil­ing and wall so­lu­tions have im­mense pos­si­bil­i­ties in es­tab­lish­ing brand re­call value es­pe­cially in au­to­mo­bile stores. Us­ing hi-defin­tion im­ages cou­pled with evenly dif­fused back­light­ing or show­cas­ing brand lo­gos as the theme can fo­cus the at­ten­tion of the en­tire store on the brand. Euro­ceil's pre­mium fin­ishes such as Royale Mar­ble and Metal­lic emu­lates or­na­men­tal themes that can be adorned in the jew­ellery re­tail. Euro­ceil is also ex­tremely ex­cit­ing to work with in the chil­dren’s re­tail sec­tion cre­at­ing fun shapes and themes across spa­ces. The Kids Kraze theme hall in Delhi is a marvel in the cap­i­tal with vi­brant wavy shapes dec­o­rat­ing the pool and party hall area. Restaurants are ser­vice based re­tail which present tremen­dous scope for Euro­ceil to work its charm by work­ing on the theme of the am­bi­ence and flavour suited to the con­cept. Sa­lon and spas are in­creas­ingly fo­cus­ing on bright well lit and aes­thet­i­cally pleas­ing in­te­ri­ors ring­ing in line with the theme of the place. With am­bi­ent back­light­ing, Sa­lon/Spa can ac­tu­ally be a true re­treat! Fi­nally, the easy re­moval and re­in­stal­la­tion tech­nol­ogy of the PVC mem­brane in Euro­ceil, of­fers re­tail­ers the im­mense flex­i­bil­ity to change their Euro­ceil printed ceil­ing/wall themes to suit the fes­tive sea­sonal pro­mo­tions and cam­paigns in no time and give a new look to the in­te­ri­ors

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