Pan­taloons

IFECT ex­e­cuted the back-lit box sig­nage work for the brand, in­tro­duc­ing their in­no­va­tive Me­dia Mount­ing Sys­tem.

VM&RD - - CONTENTS - Nabamita Chat­ter­jee

IFECT Sig­nage Sys­tem Pvt. Ltd. re­cently ex­e­cuted the back-lit box sig­nage brand­ing ac­tiv­ity for Pan­taloons at the Phoenix High Street Mall in Mum­bai. The aim of the brand was to cre­ate sleek, light in weight sig­nage hav­ing longer life, good il­lu­mi­na­tion with a sys­tem which fa­cil­i­tates fre­quent chang­ing of posters. Through this project for Pan­taloons IFECT in­tro­duced the sys­tem of IFECT-MMS, in­no­va­tive Me­dia mount­ing sys­tem where this IFECT-MMS could be in­stalled given the right lo­ca­tion and op­por­tu­nity of ap­pli­ca­tion. The size of the back-lit box sig­nage is 18’ Ht x 10’ width, and it is sleek with a width of just 60 mm and back­lit il­lu­mi­na­tion hav­ing T-5 tube­light. The main ma­te­rial used is IFECT-MMS, me­dia mount­ing sys­tem, which is the core of the prod­uct. Quick chang­ing of cre­ative’s and in-built ten­sion­ing sys­tem are the dif­fer­en­ti­at­ing fea­tures of this ap­pli­ca­tion. Raju Parikh of IFECT Sig­nage Sys­tem Pvt. Ltd. says, “As per our prod­uct de­sign we have well de­fined pa­ram­e­ters for ev­ery com­po­nent of IFECT-MMS, in­clud­ing its hard­ware ac­ces­sories, il­lu­mi­nat­ing com­po­nent, etc. We un­der­stand the im­por­tance of il­lu­mi­na­tion of light-box placed in a mall. The prod­uct should stand out amongst the sur­round­ing en­vi­ron­ment. We did not face any prob­lem as we were well equipped, ex­cept to fol­low the dis­ci­plinary rules of Phoenix author­ity, which were in­ter­est­ing to know about. Though IFECT-MMS of­fers lots of con­ve­nient fea­tures, the cost is al­most at par with con­ven­tional prod­ucts. We took al­most 7 days to pro­duce and in one night's time, ma­jor in­stal­la­tion work was done, ex­cept elec­tri­fi­ca­tion and light­ing con­nec­tions which took some more time. We com­pleted on 25th March, early in the morn­ing."

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