Lazeez for­ays into Howrah with first flag­ship restau­rant

VM&RD - - WASSUP! -

The brand plans to open 150 QSR out­lets Pan-In­dia very soon and is look­ing at op­por­tu­ni­ties to ex­pand over­seas. Lazeez, the pop­u­lar Mugh­lai and Awadhi Quick Ser­vice Restau­rant (QSR) chain from the house of Shiraz Ho­tels Pvt. Ltd., opened their first flag­ship in Howrah. The sprawl­ing, two sto­ried, 2000 sq. ft. area has been di­vided into two zones hav­ing a pri­vate din­ing cham­ber, a nor­mal sit-in op­tion and Take Away counter. Ish­ti­aque Ahmed, Di­rec­tor, Shiraz Ho­tels Pvt Ltd., shares, “Many of our cus­tomers travel from Howrah to dine at var­i­ous out­lets of Lazeez. We have re­ceived re­quests ga­lore from these pa­trons to come up with a branch of Lazeez in Howrah. That is why we de­cided to not just open an out­let here, but to also en­sure that the place can also be a con­ve­nient dinein op­tion for people liv­ing in and around this area. Apart from the reg­u­lar menu, we would be of­fer­ing our sig­na­ture dishes as well. Be­fore Poila Boisakh this is our gift for the people of Howrah. As per our mar­ket re­search there is no such restau­rant in this vicin­ity and as the Govern­ment of­fices have also shifted here we are ex­pect­ing a good crowd for our cui­sine. This out­let will have the mas­ter kitchen which will cater the del­i­ca­cies into our other 3-4 QSR out­lets which we aim to open soon in the other parts of Howrah.” All Lazeez out­lets fol­low a Stan­dard Op­er­at­ing Pro­ce­dure so that the qual­ity of the food does not de­grade and the staff is ef­fec­tively co­or­di­nated. The vi­sion of the brand is to have one or two “flag­ship” Lazeez restaurants in each city which will be owned and op­er­ated in-house and will have in­house cen­tral­ized kitchen. On the ex­pan­sion plans Ish­ti­aque Ahmed shares, “We have been in the F&B in­dus­try for decades now and Shiraz is syn­ony­mous with qual­ity Mugh­lai cui­sine. We now want to take this pe­riod cui­sine to an­other level and reach out to more pa­trons across the coun­try. Lazeez has got at present 9 out­lets in Kolkata and by next week we are open­ing two more out­lets in Park Street and Ranikuthi in Tol­ly­gunge, 6 in Ban­ga­lore and 1 in Mum­bai and the plan is to open 150 QSR out­lets Pan-In­dia very soon like in Delhi and Chen­nai and we are look­ing for op­por­tu­ni­ties be­yond In­dia as well. With the growth in F&B sec­tor we are also look­ing at the Tier II cities apart from ex­pand­ing in the met­ros and this process is start­ing from next month with the launch of our Asan­sol out­let; we are even tar­get­ing Silig­uri. These will be 80-100 seater restaurants with sitin fa­cil­i­ties and a take-away counter. We have plans to in­vest 40-50 crore in this QSR for­mat and for ex­pan­sion we will look at fran­chise model as well. For set­ting up small out­lets the in­vest­ment is about 12-15 lakhs and for this type of restau­rant it goes up to 40-50 lakhs in min­i­mum.”

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