AND & Global Desi launch their first store in Mo­hali

VM&RD - - WASSUP! -

The new store marks the open­ing of the 46th exclusive AND and the 61st exclusive Global Desi store for And De­signs In­dia Ltd. AND & Global Desi un­veiled their first ever store in Mo­hali, the grow­ing style hub of Pun­jab. The store of­fers a stylish mix of con­tem­po­rary and chic western wear with AND cou­pled with the boho vibe of Global Desi. Af­ter hav­ing made a mark in the met­ros, the fash­ion house aims to carry the re­tail foot­print for­ward to the grow­ing mar­kets in tier 2 cities. Sit­u­ated at North Coun­try Mall, Mo­hali's lat­est up­mar­ket shop­ping des­ti­na­tion, the 924 sq. ft AND store and 695 sq. ft Global Desi store show­cases the newly launched Spring Sum­mer 2014 col­lec­tions of both AND & Global Desi. Anita Don­gre, Cre­ative Di­rec­tor, AND & Global Desi says, “We are de­lighted to launch the first AND & Global Desi store in Mo­hali and hope to con­tinue tap­ping newer mar­kets of­fer­ing them a mix of fash­ion for­ward en­sem­bles from these brands. In tune with the sea­son the clas­sic sil­hou­ettes splashed with pas­tel shades make AND’s Spring Sum­mer collection a style de­light, while the bright, strik­ing prints and mo­tifs in Global Desi en­sure that you step out in your fash­ion­able best this sum­mer.” The AND collection is of sum­mer styles of­fers a fash­ion­able range of chic palaz­zos, sheer maxis, shirt dresses, crop tops, long slit skirts and a whole lot of trend en­sem­bles for the sum­mer wardrobe. At the same time, Global Desi stays true to its boho chic spirit and show­cases a mod­ish range of printed maxis, kaf­tans, palaz­zos, crop tops, tu­nics, dresses, jump­suits and many more op­tions in soft fluid fabrics like LIVA. Global Desi got launched in 2007 and the brand is cur­rently avail­able at exclusive brand out­lets and multi brand stores across the coun­try. Global Desi opened its first out­let in Mau­ri­tius in 2013 and plans are un­der­way to open it in other des­ti­na­tions all over the world. Launched in 1999, AND is re­tailed at present through over 250 points of sale, which in­clude 45 exclusive stores and over 200 other es­tab­lished multi-brand life­style for­mats like Shop­pers Stop, Life­style, Cen­tral, Kap­sons & Pan­taloons

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