ONLY en­ters east zone with two stores in Kolkata

VM&RD - - WASSUP! -

Both the stores stock the Spring Sum­mer ’14 collection of the brand, which has got around 20 flag­ship stores in the coun­try. Euro­pean fash­ion brand ONLY for­ayed into East­ern In­dia with two stores in Kolkata – Fo­rum mall and QUEST. The ONLY store at QUEST is spread across 800 sq ft of area and the store at FO­RUM mall is spread across a sprawl­ing 1000sq ft. Both the stores re-de­fine the con­cept of shop­ping hav­ing a classy, chic and con­sumer-friendly in­te­ri­ors which al­low the shop­pers to move around and ab­sorb what is on of­fer to shop. Speak­ing on the oc­ca­sion, Vi­neet Gau­tam, Coun­try Head BEST­SELLER In­dia said, “We are very ex­cited to launch our first two stores in Kolkata at two of the most pop­u­lar malls in the city – Fo­rum and QUEST. Kolkata is a very crit­i­cal mar­ket for a brand like ONLY and for quite some time we were look­ing for the right lo­ca­tion and we see a lot of po­ten­tial in ONLY and are fo­cused on our re­tail ex­pan­sion across the coun­try and if we get fur­ther great op­por­tu­nity like this we would in­crease our foot­print more in East very soon. ONLY is a per­fect fit for the fash­ion con­scious women of Kolkata and we are look­ing for­ward to pro­vid­ing our cus­tomers in-vogue styles and a truly in­ter­na­tional shop­ping ex­pe­ri­ence.” ONLY fol­lows a sin­gle re­tail de­sign the­ory world wide which is very bold and edgy. As the brand orig­i­nated from Den­mark the in­te­rior con­cept flows from there to ev­ery part. The stores have got a dis­tinct look with the use of var­i­ous el­e­ments for the wall which are es­sen­tially wood, ce­mented cor­ru­gated sheets and white plas­tered brick es­sen­tially adding a rugged feel to the whole en­vi­ron­ment. Floor­ing and fix­tures dis­tinct to each area fol­low­ing the brand’s de­sign and vis­ual mer­chan­dis­ing phi­los­o­phy en­hance the store ap­pear­ance mak­ing it a plea­sur­able shop­ping ex­pe­ri­ence. Both the stores stock ONLY’s Spring Sum­mer’14 collection. The clothes have been in­spired by the lat­est trends spotted on the run­ways. The collection in­cor­po­rates trends like flo­ral prints, feath­ers, Den­ims, graph­i­cal tribal in­flu­ences, nau­ti­cal in­spi­ra­tions, pop colours, trop­i­cal trends, etc. ONLY is a part of BEST­SELLER In­dia which mar­kets and sells the four BEST­SELLER brands. BEST­SELLER In­dia cur­rently has 96 exclusive brand out­lets and is present in over 228 shop-in-shops in ex­ter­nal multi-brand stores through­out In­dia. World­wide, BEST­SELLER is present in 46 coun­tries through more than 2,800 chain stores and 12,000 ex­ter­nal multi-brand stores

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