AND, Global Desi open joint store in Ban­ga­lore

VM&RD - - WASSUP! -

This marks the 45th exclusive AND store and the 60th exclusive Global Desi store in the coun­try. AND, the con­tem­po­rary western wear brand and Global Desi, the In­dia in­spired boho chic brand un­der And De­signs In­dia Ltd, an­nounced the launch of their new joint store in Ben­galuru. This marks the 45th exclusive AND store and the 60th exclusive Global Desi store in the coun­try. The store hous­ing the two brands is lo­cated at New Bel Road and is spread across 956 sq. ft. for AND and 776 sq. ft. for Global Desi of­fer­ing vast and vi­brant collection from the Spring Sum­mer 2014 col­lec­tions of AND and Global Desi. Speak­ing on the oc­ca­sion of the launch, Anita Don­gre, Cre­ative Di­rec­tor, AND & Global Desi said, “Both AND & Global Desi con­tinue to bring some feisty fash­ion to the city cater­ing to the trendy In­dian woman and see­ing her through her day at work to a night about town with ap­parel and ac­ces­sories that are vis­ually ap­peal­ing and fash­ion­ably up­beat. Sor­bet hues and clas­sic sil­hou­ettes make the AND Spring Sum­mer collection a style de­light while the print ma­nia at Global Desi keeps the trend me­ter high this sum­mer.” The Global Desi collection show­cases a trendy range of chic and edgy out­fits in­clud­ing printed maxis, kaf­tans, palaz­zos, crop tops, tu­nics, dresses, jump­suits and many more op­tions in soft fluid fabrics like LIVA. AND of­fers a range of au courant con­tem­po­rary out­fits and ac­ces­sories. Launched in 2007, Global Desi is cur­rently avail­able at exclusive brand out­lets and multi brand stores across the coun­try. Global Desi opened its first out­let in Mau­ri­tius in 2013. Plans are un­der­way to open it in other des­ti­na­tions all over the world. AND at present is re­tailed through over 250 points of sale, which in­clude 45 exclusive stores and over 200 other es­tab­lished multi-brand life­style for­mats like Shop­pers Stop, Life­style, Cen­tral, Kap­sons & Pan­taloons

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