Hardy Amies de­buts in In­dia in col­lab­o­ra­tion with Col­lec­tive

VM&RD - - WASSUP! -

The Lon­don based Sav­ile Row brand has in­tro­duced this sea­son’s Spring Sum­mer 2014 Collection for men. Hardy Amies, the Lon­don based Sav­ile Row brand, de­buted in In­dia through an exclusive part­ner­ship with THE COL­LEC­TIVE, a Madura Fash­ion & Life­style re­tail chain. Through an exclusive made-to-mea­sure event held in Ban­ga­lore, Delhi and Mum­bai the brand in­tro­duced this sea­son’s Spring Sum­mer 2014 Collection for men. With a rep­u­ta­tion for wicked wit and de­sign flair Sir Hardy Amies em­braced the spirit of the times. Fol­low­ing the true phi­los­o­phy of the brand, Hardy Amies pre­sented a look that is mod­ern and stylish, with­out be­ing overtly ‘de­signed’ at THE COL­LEC­TIVE through its multi- city MTM events. A Made-to-Mea­sure ac­tiv­ity is not a rel­a­tively new con­cept, but Hardy Amies stands out as a Sav­ile Row brand that comes from the home of tai­lor­ing and is in­formed by an im­pres­sive her­itage. Hardy Amies Made-to-mea­sure was re­ceived very well in Ban­ga­lore, Mum­bai and Delhi at The Col­lec­tive

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