Coloroso un­veils first flag­ship store in Kolkata

VM&RD - - WASSUP! -

The brand aims to ex­pand their re­tail foot­print soon with the launch of two new show­rooms in Delhi and Mum­bai. ‘Coloroso’ is a re­cently opened ap­parel des­ti­na­tion in Kolkata which aims to re­de­fine eth­nic­ity through the tra­di­tional at­tire of the coun­try – sa­rees , as it truly por­trays In­dian beauty. Spread over an area of 750 sq.ft. at the ground floor of Sil­ver Ar­cade, the in­te­rior de­sign speaks of a min­i­mal­ist decor suited to the theme of the brand giv­ing the look and feel of weaves and where the colours of the sa­rees pop out adding a vi­brant touch to whole en­vi­ron­ment. Con­cep­tu­al­ized and jointly owned by Joy­deep Roy and Tanuka Sarkar, the in­te­rior de­sign of the store has been metic­u­lously planned keep­ing in mind the mer­chan­dise that Coloroso is of­fer­ing to their cus­tomers which are rich in In­dian crafts­man­ship. The brand has been present in the mar­ket for the last one year through ex­hi­bi­tions in dif­fer­ent parts of the coun­try. Joy­deep shares the ob­jec­tive be­hind their first store launch, “We did a lot of mar­ket re­search and ob­served that there is a dearth of au­then­tic hand wo­ven sa­ree store in the mar­ket though the num­ber of sa­ree stores are count­less. Thus we thought that this is right time to start our flag­ship store in our own city and soon we plan to launch two more stores in Delhi and Mum­bai. Our idea is to blend mod­ern de­sign with age old fab­ric be it cot­ton, linen, re­sham, matka and so on.” Tanuka fur­ther added on the store de­sign , “We wanted to in­cor­po­rate the true flavour of hand­loom weav­ing in the decor and thus it has been given a very sooth­ing touch be it in the light­ing ar­range­ment or the fix­tures and fur­ni­ture used for the store. The walls have been done ac­cord­ingly so that the colours of the sa­rees stand out; which is our high­light. We took two and half months to com­plete the whole decor and set­ting up the store.”

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