Iris en­ters Ma­ha­rash­tra with Nag­pur store


The brand of­fers to cus­tom­ize fra­grances as per the likes of its cus­tomers. Iris Aroma World opens its very first store of Ma­ha­rash­tra in Nag­pur. Vi­jay V Desh­pande of Vira En­ter­prises is the man who brought it to the state as his fran­chise. Iris is a home fra­grance brand from Rip­ple Fra­grances, a sub­sidiary of NR Group. The store with a sooth­ing at­mos­phere is po­si­tioned as a one-stop des­ti­na­tion for home fra­grances . Com­ment­ing on the open­ing, Ki­ran Ranga, Man­ag­ing Di­rec­tor and Mas­ter Fra­grance Cre­ator, Rip­ple Fra­grances Pvt. Ltd. (NR Group), said, “Cre­at­ing fra­grances is an art that we have mas­tered at Rip­ple Fra­grances. We be­lieve in pure and healthy liv­ing, and try to of­fer that through our unique prod­ucts and novel de­liv­ery sys­tems. We are hope­ful that you will ap­pre­ci­ate the var­i­ous prod­ucts that our new store has to of­fer.” “Be­ing pi­o­neers in this area and with the aim to cre­ate a niche for In­dia in the World Fra­grance map, we have sched­uled ma­jor ex­pan­sion plans across the coun­try. This is our 5th cen­tre in the coun­try and we as­pire to open many more in the com­ing years,” added Ranga. A range of prod­ucts like Reed Dif­fusers, Fra­grance vapour­iz­ers, pot pourri, Spe­cialty in­cense, Aroma can­dles, and fra­grance ac­ces­sories spread the aroma. Nearly 25 fra­grances work their magic on the cus­tomers walk­ing into the store. Ap­ple Cin­na­mon, Laven­der, Or­ange Blos­som, Jas­mine and Marigold are a few of them. One of the essences of the range is that they cater to a larger au­di­ence; both with na­tional and in­ter­na­tional tastes. Iris Aroma World’s first fran­chisee and Pro­pri­etor of Vi-Ra En­ter­prises, Vi­jay V Desh­pande, said, “The range of prod­ucts that Iris has on of­fer is vast and ex­quis­ite and that’s what mo­ti­vated me to part­ner Rip­ple Fra­grances in this ven­ture. Along with qual­ity, they also main­tain the af­ford­abil­ity quo­tient and I am glad to join hands with them. Iris Aroma World will change the way home decor is per­ceived in our coun­try.” Iris works to­wards carv­ing a niche in the home care seg­ment for FMCG cat­e­gories. Rip­ple Fra­grances has an edge over other and Iris is their way of com­mu­ni­cat­ing the same. An added fea­ture that this ven­ture of­fers is cus­tomiza­tion. Strictly fol­low­ing the IFRA (In­ter­na­tional Fra­grance As­so­ci­a­tion) code of prac­tice and guide­lines, Iris cre­ates fra­grances as per the likes of its cus­tomers

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