Textures of white emerge to set up a vanilla canvas for the women’s window display at Van Heusen. It carries a very simple idea of a plain backdrop to highlight the product. The idea may be very basic, but the implementation style sets it apart.
Clean neat lines adorn the new Van Heusen window. Orthogonal is the only geometry followed here. The genesis of the thought process was based on the notion of less is more. A clear and bold statement of sophistication emerges from the approach taken forward. The aim of every window display is to get noticed. So at a time when colours are blooming in the market, white is bound to gain maximum brownie points. All the brain-storming led to the creation of a neutral window which quite literally focused on the merchandise. An all white palette was chosen and special attention was given to avoid making it look clinical. It had to spell poise and charisma at a different level. Not many props were used to fill up the window. Being minimalist in character, the display sports only white life size books as props. They merge in the palette, add an element of interest to the window and also work as accessory display units. One single lamp hanging down to eye level with a stainless steel finish adds to the sophistication of the window and contributes to sustaining interest. VH Woman has always followed the ideology of being product centric. The props used are just supporting elements to the story and the product is the star. The philosophy is carried out in all VH Woman windows. This also maintains the VM history of the brand. Also, the materials and props used are very basic so that they can be sourced at all places where their stores are located in and the continuity and standards are maintained. The brand’s philosophy of minimalism and modernism through usage of clean lines has also been held intact by using minimal props and straight-line forms