So­many Ceram­ics

VM&RD - - CONTENTS -

So­many Ceram­ics Ltd, one of the re­puted names in the In­dian ce­ramic in­dus­try, in­au­gu­rated the com­pany owned dis­play cen­tre for tiles, san­i­tary ware and bath fit­tings in Kolkata. The dis­play cen­tre is lo­cated at 935, Naskar Hat, Tagore Park, E M By­pass. Spread across an area of about 15,000 sq. ft. the show­room has on of­fer a wide prod­uct range and also ex­hibits the choice in prod­uct place­ments through state-of-the-art mock-up dis­plays, al­low­ing cus­tomers to vi­su­al­ize how the am­bi­ence will feel and ap­pear with the prod­ucts.

The show­room has been de­signed by the in­house team and is very much seg­mented ac­cord­ing to the prod­ucts of­fered and one may get ev­ery so­lu­tion re­lated to the tiles all un­der one roof.

Speak­ing on the launch, Ab­hishek So­many, Joint Man­ag­ing Di­rec­tor, So­many Ceram­ics Ltd. said, “We are de­lighted to ex­pand our pres­ence in Kolkata, which has not only been a cul­tural hub but also a busi­ness hub. Kolkata is grow­ing rapidly, and So­many is en­deav­our­ing to keep pace with this growth which is ac­com­pa­nied with de­mand for tiles, san­i­tary ware and bath fit­tings that are a blend of tra­di­tion and moder­nity. East is a po­ten­tial mar­ket and we get our 15-16% mar­ket share from this zone. So­many is com­mit­ted to pro­vid­ing the finest in prod­uct de­signs and ap­pli­ca­tions that ably re­flect evolv­ing life­styles and workspaces. Our lat­est of­fer­ings in dig­i­tal and large for­mat tiles are be­ing very well re­ceived by house­holds and busi­ness con­sumers across In­dia. As a com­pany, we are fo­cused on pro­vid­ing com­plete cus­tomer sat­is­fac­tion. This lat­est ad­di­tion to So­many dis­play cen­tres will al­low us to be within easy ac­cess of the con­sumers, of­fer­ing them a wide range of tech­nol­ogy en­abled de­signs and mul­ti­plic­ity in use of tiles. With the in­dus­try adopt­ing the lat­est tech­nol­ogy, So­many is at the fore­front of pro­vid­ing the best in class in­ter­na­tion­ally avail­able tiles, san­i­tary ware and bath fit­tings to its pa­trons. ”

So­many has com­pany owned 20 show­rooms lo­cated across the coun­try, in 33states in­clud­ing all key cities like Delhi, Gur­gaon, Mum­bai, Ban­ga­lore, Chen­nai, Patna, Ranchi, Luc­know, Varanasi, Guwahati & Gang­tok, and more So­many show­rooms are about to be opened in leading cen­tres. These show­rooms of­fer exclusive tiles, san­i­tary ware and bath fit­tings, and cater to the dis­cern­ing cus­tomer. With its range of of­fer­ings, So­many as a brand is fo­cused on de­liv­er­ing prod­ucts in ac­cor­dance with the lat­est de­signs, tech­nol­ogy and con­cept so as to suit a va­ri­ety of cus­tomer needs. “We have cov­ered all the met­ros and re­cently opened an­other show­room in Dehradun. In terms of com­pany owned show­room and fran­chise model in both we are grow­ing ag­gres­sively. In fran­chisee we have three mod­els called So­many Grand, So­many Exclusive and So­mani Stu­dio depend­ing on size of space avail­able and we have 220 fran­chisee at present. We are grow­ing at a rate of 20% since in the last 7-8 years and we hope to con­tinue that. In this FY we plan to open 3-4 more com­pany owned flag­ship show­rooms as well as near about 40 fran­chise out­lets and we have a wide dis­tri­bu­tion net­work with 1500 deal­ers and 9000 sub deal­ers. So­many has a well-built in­ter­na­tional pres­ence in Europe, Mid­dle East, Asia and Africa,” signs off Ab­hishek So­many

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