The Biker’s Café en­ters Kolkata

VM&RD - - WASSUP! -

Kolkata gears up with the launch of ‘The Bik­ers Café’ in the Plat­inum Mall. The 2,500 sq. ft restau­rant caters to the biker’s ev­ery spirit, his long­ing for the open road, ad­ven­ture and free­dom, truly re­flected in the menu, dé­cor and mu­sic. The in­te­ri­ors and fur­ni­ture of the café have a raw in­dus­trial feel that is cus­tomised to en­hance the biker’s over­all ex­pe­ri­ence. The café has a tie-up with the Har­ley-David­son Mo­tor Com­pany and will be of­fer­ing spe­cial park­ing for all Har­ley-David­son own­ers apart from spe­cial priv­i­leges to su­per biker clubs.

Ac­cord­ing to San­jay Ya­dav, Owner and Di­rec­tor of The Biker’s Cafe and Manoj Rathi, Fran­chisee Part­ner, Kolkata was the nat­u­ral choice for The Biker’s Café as it is the birth­place of the “adda” cul­ture. The café is de­signed for the young at heart, the bik­ing en­thu­si­ast and the “Adda” lover. The en­tire space has been di­vided into three sec­tions hav­ing a lounge area, a bar seg­ment and a pri­vate din­ing quar­ter.

“The Café is all about a west­ern­ised add a for the bike lover. Be­ing a biker, when I trav­elled in dif­fer­ent parts of the world I thought of a theme restau­rant where our kind of food will be served which is healthy and tasty. Thus, I con­ceived The Biker’s Cafe and the first out­let was launched in Delhi in De­cem­ber 2012. Now we have in­tro­duced this theme to the Kolkatans. The people of Kolkata have a deep pas­sion for travel so what bet­ter place than the City of Joy for the café,” said Ya­dav.

Ya­dav added, “To me it is an ‘art-house’ where ev­ery piece of the decor has been per­son­ally hand picked. For ex­am­ple, the real war hel­mets which is are in­te­gral to the in­te­rior at the bar cor­ner en­hances the look and feel of the theme that we wanted to project. A biker is a per­son who is ad­ven­tur­ous, loves sports, loves to ex­plore with his or her bike.”

The brand lo­gos of bikes like Har­ley-David­son to Royal En­field are printed on the ta­bles, World War II hel­mets dou­ble as lights and Du­cati to In­dian tanks mounted on the walls make up the in­te­rior decor. A chop­per is also on dis­play for the next four months be­fore it goes on sale with other bike mer­chan­dise also oc­cu­pies a prime place in the whole set­ting.

Raghu Ram, the an­chor of MTV Road­ies who was present in the city for the launch of Biker’s Cafe, shares, “I am a biker at heart and I iden­tify my­self with the men­tal­ity of a biker. To me a biker is a per­son who is open-minded, ad­ven­tur­ous and dis­cover new things. When it comes to this par­tic­u­lar place, it cap­tures the mood of a biker who loves di­verse cui­sine, great mu­sic and as we do not have a biker’s bar in In­dia. This is a very nice be­gin­ning which is in­tro­duc­ing that cul­ture to the youth. The Kolkata youth is very cre­ative and looks at things in a very dif­fer­ent man­ner which is sim­i­lar to a biker’s view point.”

When asked about his mes­sage for safe rid­ing, he said: “It is un-cool to be reck­less, mere driv­ing a bike does not make any one biker. To me a real biker is a per­son who is ex­pe­ri­enced, may be with a gui­tar on his back and who is ex­tremely re­spon­si­ble.”

The global brother­hood sen­ti­ment and food be­ing the prover­bial “fuel” for the bik­ers sus­tain­ing them dur­ing the jour­ney in­spired the in­no­va­tive global cui­sine se­lec­tion which in­cluded Amer­i­can, Ital­ian, Can­tonese, Ja­panese, Moroc­can, Thai, Viet­namese, French, Bri­tish, Mex­i­can and some Desi treats. “This is our sec­ond ven­ture af­ter Delhi and Kolkata be­ing fa­mous for “adda cul­ture”, great enthusiasm and open to ex­per­i­men­ta­tion I feel that the youth will re­ally en­joy com­ing here. Our de­signer from Delhi has con­cep­tu­alised the whole space for the theme cafe and be­ing lo­cated in a very hap­pen­ing area of El­gin Road, we aim to cater to a large sec­tion of to­day’s gen­er­a­tion that loves global cui­sine, beau­ti­ful mu­sic in a great set­ting,” said Rathi.

The main idea be­hind this launch is to cre­ate an ex­pe­ri­ence for the bike en­thu­si­ast as well as the bik­ing novice that will bring to them a sense of be­ing on the road and cre­ate an am­bi­ence for “adda”. In terms of ex­pan­sion, Ya­dav said: “Soon we will open an out­let in Gur­gaon and plans are there to roll out in cities like Goa and Ban­ga­lore.”

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