Amer­i­can Hos­pi­tal­ity & F&B Brand Jame­son Inn ties up with Shiraz for In­dia ops

VM&RD - - WASSUP! -

Jame­son Inn, one of the finest Amer­i­can ho­tel brands, has tied up with Shiraz, one of the most renowned F&B brands in Kolkata. The tie-up marks the en­try of the group and its pres­ence in the In­dian hos­pi­tal­ity mar­ket through its as­so­ci­a­tion with the Cygnett ho­tels to brand fran­chise and man­age the only ho­tel of Shiraz Ho­tels Pvt. Ltd. in Kolkata. "Jame­son Inn Shiraz" is lo­cated at Park Street Cross­ing.

Com­ment­ing on this de­vel­op­ment, Sar­ben­dra Sarkar, MD & CEO of Cygnett Ho­tels, said, "In the last few years, a num­ber of in­ter­na­tional hos­pi­tal­ity brands have en­tered the In­dian mar­ket. The rea­son be­hind this is that due to rise in the spend­ing ca­pac­ity of the In­dian mid­dle class and the in­crease in do­mes­tic travel mar­ket, there is a huge scope for growth in the hos­pi­tal­ity sec­tor in the com­ing years. Soon, we will be launch­ing our fine din­ing spe­cial­ity restau­rant brands in the city like Kabul to Kolkata cui­sine, cafe chain – Gos­sip, and ori­en­tal cui­sine brand Mys­tique East within a one month's time. Our as­so­ci­a­tion with Jame­son Inn rep­re­sents the new trend of glo­cal­i­sa­tion.”

Ish­ti­aque Ahmed, Di­rec­tor, Shiraz Ho­tels Pvt. Ltd, said: "We are de­lighted to tie up with a global brand in our con­stant en­deav­our to pro­vide our val­ued guests with a world class ser­vice at an af­ford­able price. This is the first time that Jame­son Inn has agreed to co-brand with an as­so­ciate part­ner. That Shiraz Ho­tels gets such an hon­our is very pleas­ing for the en­tire group. Hav­ing an award win­ning In­ter­na­tional budget brand by our side is re­ju­ve­nat­ing for us in pro­vid­ing top qual­ity food and ser­vice to our guests". Raj Vakharia, Di­rec­tor of Fran­chisee De­vel­op­ment, Amer­i­can Best Fran­chis­ing, said, "It is a very im­por­tant as­so­ci­a­tion for us, with the Cygnett ho­tels, to make our pres­ence in In­dia which is one of the largest emerg­ing hos­pi­tal­ity mar­kets in the world. It is also a great joy for us that we are able to be closely bond with a group like Shiraz, which is equally rich in their lin­eage to launch the first "Jame­son Inn" ho­tel in In­dia. Soon, Jame­son Inn will build its pres­ence pan In­dia. We have a rich and es­tab­lished his­tory in the US. We also had to en­sure that the brand de­liv­er­ables live up to its name as well. No other group could have fit­ted the bill like Shiraz." Jame­son Inn is launch­ing their next project in As­sam within 90 days and plans to have six more ho­tels in In­dia and Nepal

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