Hava­ianas lever­ages tie-up with Deben­hams to ex­pand In­dia foot­print

VM&RD - - WASSUP! -

Brazil­ian brand Hava­ianas has marked its pres­ence in Orion Mall, Ban­ga­lore fol­low­ing its tie-up with re­tail gi­ant Deben­hams. The brand will also be avail­able in Phoenix Mar­ket City, Kurla, Mum­bai, within the next one month.

With the FIFA World Cup not too far, Hava­ianas of­fers ‘Teams Collection’ in­clud­ing san­dals that pay a trib­ute to dif­fer­ent soc­cer coun­tries around the world. The flip-flops have flags of 44 coun­tries in­clud­ing Brazil, France, Hol­land, Spain and Por­tu­gal on the straps.

AP Group is the au­tho­rised fran­chisee for Hava­ianas in In­dia and has a ded­i­cated re­tail net­work han­dling in­ter­na­tional lux­ury and fash­ion brands in the coun­try

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