Franke Stu­dio launches first stand-alone out­let in Mum­bai

VM&RD - - WASSUP! -

Kitchen Ap­pli­ance Com­pany Franke Faber In­dia Limited in­au­gu­rated its first Exclusive show­room “FrankeS­tu­dio” re­cently in Mum­bai. Faber launched its high-end ap­pli­ances un­der the Franke brand. As a part of ex­ten­sion of its Sink and Taps di­vi­sion, Franke opens its first door to lux­ury ap­pli­ances collection in In­dia though this plush stu­dio.

Speak­ing at the oc­ca­sion, Ravi Gupta, Man­ag­ing Di­rec­tor – South Asia, says, “The cur­rent trend is to­wards up­grad­ing to In­ter­na­tional life­style in­te­ri­ors in kitchens. Franke will of­fer su­pe­rior fea­tures, ad­vance tech­nol­ogy and award win­ning de­signs which makes Franke Lux­ury Collection “the choice” for our tar­get cus­tomers.”

With the launch of this lux­ury collection and the open­ing of the state-of-the-art stu­dio, the Swiss brand marks its en­try into the In­dian Mar­ket.

Nitesh Mathur, Se­nior Gen­eral Man­ager says, "We are tar­get­ing the high-end mar­ket with Mod­u­lar Kitchen Stu­dios. Our prelaunch meet­ings with In­te­rior de­sign­ers, builders and Kitchen stu­dios have in­di­cated ex­cel­lent re­sponse. Our in­tent is to tar­get top 10 met­ros in the first year it­self.”

Cur­rently Franke of­fer­ing in­cludes KitchenSinks, taps & Bio waste dis­posers, wherein they have a dom­i­nat­ing po­si­tion in top and mid seg­ment of the mar­ket. With the open­ing of Franke Stu­dio, the brand has also launched Franke Lux­ury collection. The cat­a­logue of new launched lux­ury line in­cludes prod­ucts like Hoods, Hobs, Built ins – Oven, Microwave, deep fry­ers, BBQ’s, Dish­wash­ers, Re­frig­er­a­tors, cof­fee ma­chines and wine cool­ers.

On the launch, Anil Bhamre, Head Mar­ket­ing, said, "Franke Lux­ury Collection en­sem­ble new con­cepts which are Crys­tal White, Crys­tal Black, Nep­tune and Centi­nox Collection. These are co-or­di­nated of­fer­ings which the user or an ar­chi­tect can choose to evolve into an up­scale ur­ban kitchen de­sign. We shall en­deav­our pro­mo­tions with the help of ag­gres­sive mar­ket­ing strate­gies.”

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