Franke Studio launches first stand-alone outlet in Mumbai
Kitchen Appliance Company Franke Faber India Limited inaugurated its first Exclusive showroom “FrankeStudio” recently in Mumbai. Faber launched its high-end appliances under the Franke brand. As a part of extension of its Sink and Taps division, Franke opens its first door to luxury appliances collection in India though this plush studio.
Speaking at the occasion, Ravi Gupta, Managing Director – South Asia, says, “The current trend is towards upgrading to International lifestyle interiors in kitchens. Franke will offer superior features, advance technology and award winning designs which makes Franke Luxury Collection “the choice” for our target customers.”
With the launch of this luxury collection and the opening of the state-of-the-art studio, the Swiss brand marks its entry into the Indian Market.
Nitesh Mathur, Senior General Manager says, "We are targeting the high-end market with Modular Kitchen Studios. Our prelaunch meetings with Interior designers, builders and Kitchen studios have indicated excellent response. Our intent is to target top 10 metros in the first year itself.”
Currently Franke offering includes KitchenSinks, taps & Bio waste disposers, wherein they have a dominating position in top and mid segment of the market. With the opening of Franke Studio, the brand has also launched Franke Luxury collection. The catalogue of new launched luxury line includes products like Hoods, Hobs, Built ins – Oven, Microwave, deep fryers, BBQ’s, Dishwashers, Refrigerators, coffee machines and wine coolers.
On the launch, Anil Bhamre, Head Marketing, said, "Franke Luxury Collection ensemble new concepts which are Crystal White, Crystal Black, Neptune and Centinox Collection. These are co-ordinated offerings which the user or an architect can choose to evolve into an upscale urban kitchen design. We shall endeavour promotions with the help of aggressive marketing strategies.”