Ab­hishek Dutta launches exclusive Pret Store


Kolkata based Ab­hishek Dutta, one of the promis­ing fash­ion de­sign­ers in the coun­try, launched his brand new store this Ben­gali New Year at Gar­cha Road (ad­ja­cent to Jy­otir­mai Club) in Kolkata. Spread over an area of 1,150 sq. ft,. the store has been con­cep­tu­al­ized by the de­signer him­self. The bold sig­nage bear­ing the de­signer’s name on red back drop and an in­ter­est­ing win­dow dis­play hav­ing lay­ers of graphic art de­scrib­ing the prêt line will at­tract any fash­ion con­scious per­son of the city.

Speak­ing on the in­au­gu­ra­tion of his sec­ond store in his own city Ab­hishek says, “I al­ways wanted to open a store in proper South Kolkata and this lo­cale has got great po­ten­tial. In terms of cou­ture this store spe­cial­izes in prêt. Apart from this we have kids’ range, full leather ac­ces­sories like lap­top bags etc. We also tied up with Saak­shi –Cos­tume jew­ellery brand as these pieces go very well with the de­signer dresses. Thus we want this to be called a one-stop-shop for all your party wear needs. In a pe­riod of time we will be launch­ing a line of de­signer shoes also. The range is re­ally af­ford­able which starts from Rs. 2,500 and goes up to 35,000. Thus we are tar­get­ing the youth who can just come and pick up some­thing ready-to-wear. We also in­tro­duced a range of home fur­nish­ing prod­ucts which I feel is a unique step for any fash­ion de­signer and we are fo­cus­ing on cre­at­ing new de­signs ev­ery­day".

While dis­cussing his plans for tak­ing the brand to other cities, Ab­hishek re­veals, “In terms of ex­pan­sion we are tar­get­ing three-four more stores this FY in cities like Hy­der­abad, Mum­bai, Silig­uri and even look­ing at spa­ces in Bhubaneswar. To­day apart from Met­ros the B Towns are do­ing ex­tremely well and as we got great re­sponses from our shows, we de­cided to launch stores there. So far we have been sup­ply­ing all over In­dia through MBO’s but now we thought it is the right time to ex­pand our flag­ship stores. As far as the North re­gion is con­cerned we will look at in­creas­ing space there in the next FY. As per our mar­ket re­search in the next five years prêt is re­ally go­ing to be very big.”

When asked about cre­at­ing a niche for the brand ‘Ab­hishek Dutta’, the de­signer sums up,“Ev­ery de­signer to­day has their own range of clien­tele and a dif­fer­ent de­sign phi­los­o­phy. There is enough space to cater as far as the In­dian fash­ion busi­ness is con­cerned and with the boom in the re­tail in­dus­try there lie great op­por­tu­ni­ties ahead!”

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