Abhishek Dutta launches exclusive Pret Store
Kolkata based Abhishek Dutta, one of the promising fashion designers in the country, launched his brand new store this Bengali New Year at Garcha Road (adjacent to Jyotirmai Club) in Kolkata. Spread over an area of 1,150 sq. ft,. the store has been conceptualized by the designer himself. The bold signage bearing the designer’s name on red back drop and an interesting window display having layers of graphic art describing the prêt line will attract any fashion conscious person of the city.
Speaking on the inauguration of his second store in his own city Abhishek says, “I always wanted to open a store in proper South Kolkata and this locale has got great potential. In terms of couture this store specializes in prêt. Apart from this we have kids’ range, full leather accessories like laptop bags etc. We also tied up with Saakshi –Costume jewellery brand as these pieces go very well with the designer dresses. Thus we want this to be called a one-stop-shop for all your party wear needs. In a period of time we will be launching a line of designer shoes also. The range is really affordable which starts from Rs. 2,500 and goes up to 35,000. Thus we are targeting the youth who can just come and pick up something ready-to-wear. We also introduced a range of home furnishing products which I feel is a unique step for any fashion designer and we are focusing on creating new designs everyday".
While discussing his plans for taking the brand to other cities, Abhishek reveals, “In terms of expansion we are targeting three-four more stores this FY in cities like Hyderabad, Mumbai, Siliguri and even looking at spaces in Bhubaneswar. Today apart from Metros the B Towns are doing extremely well and as we got great responses from our shows, we decided to launch stores there. So far we have been supplying all over India through MBO’s but now we thought it is the right time to expand our flagship stores. As far as the North region is concerned we will look at increasing space there in the next FY. As per our market research in the next five years prêt is really going to be very big.”
When asked about creating a niche for the brand ‘Abhishek Dutta’, the designer sums up,“Every designer today has their own range of clientele and a different design philosophy. There is enough space to cater as far as the Indian fashion business is concerned and with the boom in the retail industry there lie great opportunities ahead!”