Pit­ter-Plat­ter launches 2nd flag­ship store at Kolkata’s Quest mall

VM&RD - - WASSUP! -

Pit­ter-Plat­ter, the high-end crock­ery store con­ceived by Jy­oti Goenka, found a new des­ti­na­tion on the 3rd floor of Quest Mall, Kolkata. Spread over an area of 300 sq. ft,. this store es­pe­cially houses topend brands like Wedg­wood, Royal al­bert, Nori­take, Gray rose and Nacht­maan to name a few. De­signed by In­te­rior De­signer Pooja Bi­hani, the store has got an Euro­pean look and feel which has been con­ceived by the owner. The whole decor has been com­pleted in one and a half months.

“Lo­cated cen­trally this lux­ury mall de­fines in true sense the kind of mer­chan­dise that we are of­fer­ing. Here we are get­ting a va­ri­ety of clients who are vis­it­ing the mall and our prime mes­sage is to con­vey that we are a multi-brand out­let hav­ing a great range of table­ware so­lu­tion for any pur­pose. We are aim­ing to pro­cure many more high-end brands from dif­fer­ent parts of the world and we are get­ting an overwhelming re­sponse so far,” shares Jy­oti Goenka – owner of Pit­ter-Plat­ter.

Pooja Bi­hani, Pro­pri­etor, Spa­ces and De­sign, shares with us her ex­pe­ri­ence of de­sign­ing the out­let at Quest, “As Pit­ter-Plat­ter is a very high-end crock­ery store we carved out a niche de­sign for them so that each piece of mer­chan­dise gets high­lighted in its own way. The use of the colours like black, white and golden adds to that old world charm, lux­ury and the el­e­gance which is re­quired for this type of store. The black & white di­ag­o­nal floor­ing, the chan­de­lier at the ceil­ing all has been metic­u­lously planned and in­tri­cately po­si­tioned to ex­ude a grand look and feel of the by­gone era. In terms of cre­at­ing an iden­tity for the brand we have tried to dis­play the mer­chan­dise in a very artis­tic man­ner which is go­ing to at­tract any cus­tomer and even one who is pass­ing by will stand for a minute to un­der­stand what Pit­ter-Plat­ter is!”

“In terms of ex­pan­sion we are look­ing at open­ing more stores in met­ros like Mum­bai, Chen­nai, Ban­ga­lore and even the B Towns which have got im­mense po­ten­tial. We are open­ing an­other store near City Cen­tre Salt Lake next month with which the num­ber will go up to three stores in Kolkata. We are also look­ing at giv­ing fran­chisee model and in this FY we will open four more stores in dif­fer­ent parts of In­dia,” signs off Jy­oti

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