Zara opens ex­pan­sive store in Viviana Mall, Thane

VM&RD - - WASSUP! -

The new Zara store in Viviana Mall is spread over 25,800 sq, ft. and is the brand’s sec­ond store in the cen­tral sub­urbs of Mum­bai. Zara has opened a 25,800 sq.ft store in Viviana Mall in Thane, Spread over two lev­els, the new store sets a happy at­mos­phere for cus­tomers. With the suc­cess of its other stores, the brand has set high ex­pec­ta­tions from this store as well.

This store will ex­hibit the brand’s in­ter­na­tional collection for men, women and kids. It has been de­signed as a spa­cious store oblig­ing to the area it en­com­passes. Free­dom of move­ment and shop­ping con­ve­nience have been looked at in the new store de­sign.

Open­ing in the peak of sum­mer, the store will house the lat­est sum­mer collection launched by the brand to be in sync with the in­ter­na­tional trends the brand sports. Ac­ces­sories and footwear have ded­i­cated sec­tions. The store has used tech­nol­ogy as part of its in­te­ri­ors and has cre­ated a video wall. This video wall show­cases in­ter­na­tional fash­ion trends which might also be help­ful as a style guide for cus­tomers shop­ping in the store.

“It gives us im­mense plea­sure to an­nounce the open­ing of Zara at Viviana. With supreme na­tional and in­ter­na­tional brands un­der one roof, our con­sumers will be to­tally spoilt for choice with the lat­est fash­ion of­fer­ings,” said Ash­win Sheth, Man­ag­ing Di­rec­tor, Sheth De­vel­op­ers & Real­tors (In­dia) Ltd

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