Furla ex­pands foot­print in In­dia with new store in Kolkata

VM&RD - - WASSUP! -

Ital­ian fash­ion brand Furla, known best for high-end leather prod­ucts and ac­ces­sories like hand­bags, shoes and other ac­ces­sories, has opened its bou­tique in Quest Mall in Kolkata. The 643-sq. ft store has been de­signed in a man­ner that cap­tures the ar­chi­tec­tural el­e­ments of the 18th century villa in Bologna that houses the com­pany’s head­quar­ters.

Blend­ing tra­di­tion with moder­nity, the space is im­bued with nat­u­ral tones and pas­tel shades, ac­cented with soft and warm light­ing and forged with ma­te­ri­als like rose­wood, Ital­ian traver­tine mar­ble, opales­cent glass and brass. More­over, the col­lec­tions are dis­played in a re­fined and in­ti­mate set­ting giv­ing promi­nence to the hand­bag col­lec­tions, but it also max­imises the em­pha­sis on small leather goods and life­style ac­ces­sories.

The launch of this store fol­lows the com­pany’s strate­gic tran­si­tion “from mar­ket to con­sumer”, fo­cus­ing on lo­cal con­sumer pref­er­ences and their grow­ing as­pi­ra­tion for pre­mium brands and lux­u­ri­ous shop­ping ex­pe­ri­ence. Com­ment­ing on the com­pany’s new foot­print in Kolkata, Eraldo Po­letto, CEO, Furla, said, “Along with Mum­bai’s store, this is our sec­ond re­tail lo­ca­tion in In­dia. The In­dian econ­omy is ready and ma­ture to ab­sorb fash­ion and lux­ury prod­ucts.”

He added, “as a brand that un­der­scores the val­ues of qual­ity and con­tem­po­rary de­sign, en­sur­ing time­less el­e­gance and the Made in Italy ex­per­tise, we are con­fi­dent that we will have an ex­cel­lent per­for­mance in In­dia.”

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