Colour Fiesta @ Central
The men’s campaign at the store stands out for its unique presentation techniques
When it’s summer time, all displays are about colours. But it matters the way you present colours and how you play around with ideas associated. As a counterpart to the women’s dress campaign at Central, its men’s campaign hits the right spot with its unique presentation techniques. Usually when colours are in play on a window display, so are a lot of props to pep up the theme. Central looks at the idea of colours with a twist and decides to do away with props entirely. Focusing on men's formals and casuals, the collection comes to light with a colour-centric theme. The window display draws attention with its bright colours carefully chosen to liven up the window. The products showcased cut across the brands housed at Central and introduce the language followed in store as well. The window highlight is the colourful installation created out of men’s shirts. Fabric and sunboard- simple materials as such are used to fabricate the creation. “We tried to create a chandelier in a pyramid structure with the focus on shirts. The idea was to have the product as the hero of all displays. The displays are made of and revolve around the product only,” says Pawan Nagarwal, VM Head at Central.