Repurposing at Retail
Natalie Coulter, Founder, Belle Flaneur, recently spoke at Fashion Exposed Business Seminar on how repurpose (re using props for retail ) can be not only creative and innovative but cost effective too. While bringing an environmentally consious instore display which connects with the shoppers, Natalie gives details on the projects that she has worked on. Read on to see Belle Flaneur is bringing repurpose at retail in style.
Iworked for Sportsgirl as the state visual merchandiser for New South Wales when I was 19-years-old with 52 stores under my belt. But then I got to a point where I personally wanted to be more proactive than just promoting something other than just spending. I’m a visual merchandiser, I’m a stylist, I love fashion, I love interiors, I love colour, I love pulling looks together – how am I also going to do this with a social conscience? And then I started working in reuse and I launched Belle Flaneur two years ago in collaboration. I call it a collaborative learning/teaching space. Because it’s very collaborative. It’s hands-on, it’s roll up your sleeves, it’s in the commercial arena where we’re learning and teaching from one another working with clients in situ.
We’re regulars in Robby Ingham’s windows and he is one of Australia’s fashion icons for retail. Robby was the first person to do all the big label imports – Comme des Garçons, Issey Miyake and those sorts of people back in the ‘80s and he continues to import all the big labels in Australia like Alexander McQueen, Givenchy, Stella McCartney. He’s been a really big part of enabling Belle Flaneur to flourish because he’s allowed us to put garbage in his windows alongside the high-end. So you can have a $5,000 Givenchy bag sitting on something that we’ve diverted from landfill. We juxtapose the high-end with pre-loved because in the hands of artisans, trash really becomes treasure. It takes someone bold and brave enough like Robbie Ingham, who also