Boy Boy, It’s Bobois!

VM&RD - - COLUMN -

The French fur­ni­ture re­tailer’s flag­ship store in Mum­bai is con­sis­tent with the brand’s in­ter­na­tional store stan­dards -- posh lo­ca­tion, ex­ag­ger­ated vis­i­bil­ity and a high-traf­fic street

Bon­jour Roche Bobois! In­dia wel­comes the big time French fur­ni­ture re­tailer Roche Bobois to its re­tailscape with the brand’s first flag­ship store be­ing set up in Mum­bai. With in­te­grated brand DNA, the store pro­fesses its pres­ence at a high-end lo­ca­tion in Mum­bai -- the In­di­a­b­ulls Cen­tre. Ow­ing to its ori­gins, the store had to en­dorse an at­ti­tude of high in­ter­na­tional stan­dards. A cer­tain con­sis­tency which is seen in all Roche Bobois stores across the world, had to be main­tained. A posh lo­ca­tion, ex­ag­ger­ated vis­i­bil­ity and a high-traf­fic street are all musthaves for the store. The ex­ag­ger­ated vis­i­bil­ity gets trans­lated with half of its perime­ter in win­dow glaz­ing. The huge sig­nage as­sures that no passer-by would miss a state­ment as pro­found as this. The 5,000 sq. ft. ex­panse of the store al­lows the lux­ury fac­tor to seep in and be in sync with its in­ter­na­tional coun­ter­parts. The store is spread across just one level al­low­ing clear lines of vi­sion cut­ting through the space. The 8 me­tre high ceil­ing elab­o­rates its plush na­ture. With such a wide sur­face de­signed to be glazed, sun ex­po­sure was an im­por­tant is­sue to be ad­dressed. So the sur­face is played with stripes in glass to avoid the ex­po­sure and re­tain the glass ef­fect. To add a tinge of play­ful­ness, the bright colours of the store are par­tially re­vealed through the glass. With the mag­nif­i­cence the store dis­plays on its ex­te­rior it­self, it gives a vibe of a bloated jew­ellery box to the mov­ing traf­fic; a glass box which houses the tan­gi­ble form of lux­ury. Roche Bobois Mum­bai sees its ac­cess through a sump­tu­ous dou­ble height stair­case made in mar­ble. One can­not go wrong with mar­ble when spell­ing lux­ury. A Roche Bobois flavour runs through all its stores which con­nects one store to an­other and re­spects the brand ethos. Yet, the store has to adapt to the build­ing which shel­ters it and also re­late to the lo­cal lan­guage. The In­di­a­b­ulls Cen­tre, in which the Roche Bobois store has been in­tro­duced, dis­plays a very con­tem­po­rary taste. The store im­bibes this style in its in­te­ri­ors and jux­ta­poses it with el­e­ments which con­note the French house of fur­ni­ture. So, the stores all over the world are still dis­tinct from each other as they adopt the ar­chi­tec­tural fea­tures of the build­ing. Vi­brant colours crawl across the store in its mer­chan­dise as well the decor. “We use colourful and nat­u­ral ma­te­ri­als. We play and cre­ate coun­ter­points be­tween the fea­tures of

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.