Boy Boy, It’s Bobois!
The French furniture retailer’s flagship store in Mumbai is consistent with the brand’s international store standards -- posh location, exaggerated visibility and a high-traffic street
Bonjour Roche Bobois! India welcomes the big time French furniture retailer Roche Bobois to its retailscape with the brand’s first flagship store being set up in Mumbai. With integrated brand DNA, the store professes its presence at a high-end location in Mumbai -- the Indiabulls Centre. Owing to its origins, the store had to endorse an attitude of high international standards. A certain consistency which is seen in all Roche Bobois stores across the world, had to be maintained. A posh location, exaggerated visibility and a high-traffic street are all musthaves for the store. The exaggerated visibility gets translated with half of its perimeter in window glazing. The huge signage assures that no passer-by would miss a statement as profound as this. The 5,000 sq. ft. expanse of the store allows the luxury factor to seep in and be in sync with its international counterparts. The store is spread across just one level allowing clear lines of vision cutting through the space. The 8 metre high ceiling elaborates its plush nature. With such a wide surface designed to be glazed, sun exposure was an important issue to be addressed. So the surface is played with stripes in glass to avoid the exposure and retain the glass effect. To add a tinge of playfulness, the bright colours of the store are partially revealed through the glass. With the magnificence the store displays on its exterior itself, it gives a vibe of a bloated jewellery box to the moving traffic; a glass box which houses the tangible form of luxury. Roche Bobois Mumbai sees its access through a sumptuous double height staircase made in marble. One cannot go wrong with marble when spelling luxury. A Roche Bobois flavour runs through all its stores which connects one store to another and respects the brand ethos. Yet, the store has to adapt to the building which shelters it and also relate to the local language. The Indiabulls Centre, in which the Roche Bobois store has been introduced, displays a very contemporary taste. The store imbibes this style in its interiors and juxtaposes it with elements which connote the French house of furniture. So, the stores all over the world are still distinct from each other as they adopt the architectural features of the building. Vibrant colours crawl across the store in its merchandise as well the decor. “We use colourful and natural materials. We play and create counterpoints between the features of