Is­tan­bul travel diaries


The Bey­men store in Is­tan­bul is a rich ta­pes­try of tra­di­tional and con­tem­po­rary facets of the city’s cul­ture

Is­tan­bul is a city of rich cul­ture and tra­di­tions. Bey­men, a depart­ment store, de­cided to open its flag­ship store in this en­chant­ing city. Is­tan­bul is home to a cul­tural fu­sion as it re­lates to Europe as well as Asia. Like­wise, the store does jus­tice to both the cul­tures. It fol­lows a lan­guage of art and ar­chi­tec­ture in­te­grated to dis­pose a feel of cul­tural ex­trav­a­gance. Spread over 103,000 sq. ft. the store has an ex­pan­sive arena to ex­press its thoughts. Even though the de­sign places cul­ture on a high pedestal, its ex­pres­sion is done in a con­tem­po­rary man­ner to of­fer com­pe­ti­tion to global stan­dards. It is a des­ti­na­tion that at­tracts lo­cals and tourists alike. The essence of Is­tan­bul is in­tro­duced on the façade it­self. The show win­dows are dec­o­rated with a pat­tern very spe­cific to Is­tan­bul her­itage and is done up in gold colour. The en­trance also com­mu­ni­cates the same with the pat­tern fab­ri­cated in metal. Al­though the ex­pres­sion is loud, the mes­sage is subtly hinted. As soon as you en­ter the store, the first im­pres­sion one gets is that it is a depart­ment store with a dif­fer­ence. More em­pha­sis is laid on com­mu­ni­cat­ing ideas to the cus­tomer than the func­tional as­pects. The floor space al­lot­ted for mer­chan­dise has been com­pro­mised upon to ac­com­mo­date the gist of the theme. Upon en­try, the first thing you see is a grand stair­way which takes you to the first floor. “While we sac­ri­ficed a large per­cent­age of the sales area to in­te­grate two fea­ture stair­ways, the de­sign el­e­ment was an im­por­tant part of the strat­egy to al­low cus­tomers to dis­cover each floor on foot, just as they would dis­cover the city of Is­tan­bul,” says Wolf­gang Michel, CEO, Michel­group which is the de­sign brain be­hind Bey­men, Is­tan­bul. Since it was the first en­counter of the cus­tomer with the store, the space near the stair­case of­fers a sense of com­fort and an in­tro­duc­tion to the store lan­guage rather than take away his at­ten­tion with mer­chan­dise bom­bard­ment. For that rea­son, the space is left rel­a­tively open with ar­range­ments for seat­ing and a small sec­tion ded­i­cated to books. The glass lamps hang­ing from above are hand-made and ren­der a sense of per­son­al­i­sa­tion. The cus­tomer is in mer­chan­dise. So, even the store for the if the mer­chan­dise

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