Holii opens kiosk in Garuda Mall, Ban­ga­lore

VM&RD - - WASSUP! -

Holii, a joint ini­tia­tive of Hidesign and Fu­ture Group, has ‘popped’ open a brand new kiosk in Ban­ga­lore’s pop­u­lar Garuda mall. The brand is known for its dis­tinct range of leather hand­bags and ac­ces­sories, and works around two sea­sonal col­lec­tions each year that are in­spired by the pulse of a cos­mopoli­tan In­dia. Holii has ex­per­i­mented with a rel­a­tively new re­tail con­cept of kiosks. This marks Holii’s third store in Ban­ga­lore. Lo­cated on the sec­ond floor of the mall, the store fol­lows the clas­sic kiosk ar­chi­tec­ture of ‘open­ness’ and gives cus­tomers a 360 de­gree shop­ping ex­pe­ri­ence. A store that spans across 200 sq ft. space is de­signed in gor­geous, neu­tral tone wood shelves that high­light Holii’s colourful bags and clutches. The space in­side the store is di­vided into four main zones – cen­ter dis­play with the lat­est col­lec­tions from Holii, the side dis­plays with the best sell­ers from Holii, a wal­let counter and cash counter. The store brand­ing is on a clear glass at­tached to the shelves. The ar­chi­tec­tural fo­cus has been on ma­te­ri­als as it’s an open store and ma­te­ri­als like wood, grass and glass have been used to re­flect the rich­ness and glam­our of the brand. Com­ment­ing on the new kiosk, Me­hak Khu­rana, Head of Re­tail at Holii says, “Mall kiosks are a great way of en­gag­ing with more cus­tomers. Ow­ing to the open­ness of the shop cus­tomers find it eas­ier to walk in and browse. It’s a great place to grab more eye­balls for our col­lec­tions as there is a con­stant flow of people”. Kiosks are a rel­a­tively new in­no­va­tion in mall re­tail and is slowly gain­ing recog­ni­tion in In­dia. It is a small re­tail booth lo­cated in the aisle of a shop­ping mall. It gives the shop the ad­van­tage of con­vert­ing mall walk-ins into sales and the model ben­e­fits the mall by turn­ing for­merly unuti­lized ar­eas into re­tail spa­ces. Holii kiosk show­cases Holii’s com­plete range of hand­bags, clutches, travel bags and small ac­ces­sories. The lat­est Spring Sum­mer 2014 collection is also avail­able

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