Villeroy & Boch table­ware store launched in Kolkata

VM&RD - - WASSUP! -

V&B Life­style In­dia has re­cently opened its third store in In­dia, in Quest Mall, Kolkata. The new store is lo­cated on the ground floor of the mall and is ded­i­cated ex­clu­sively to lux­ury brands. It is based on the lat­est gen­er­a­tion of pre­mium flag­ship stores in Europe, with a life­style-ori­ented prod­uct pre­sen­ta­tion, help­ing cre­ate and vi­su­alise ta­ble-set­tings based on in­di­vid­ual needs. At the store, cus­tomers are able to ex­pe­ri­ence the pre­mium range of Villeroy & Boch table­ware prod­ucts for the per­fectly laid ta­ble and el­e­gant home ac­ces­sories. Each dis­play, com­plete with ta­ble set­tings and pro­mo­tional ma­te­ri­als, has a story to tell. All table­ware col­lec­tions are made of pre­mium bone porce­lain and meet the tastes of dif­fer­ent con­sumer needs. The clas­sic, met­ro­pol­i­tan and coun­try styles of the se­ries and prod­ucts are suited for all oc­ca­sions, from a for­mal din­ner to a con­tem­po­rary break­fast. The brand plans to open 16 stores across the coun­try in next four years. V&B Life­style In­dia is a 50:50 JV be­tween Villeroy & Boch AG and Gen­e­sis Lux­ury Fash­ion. With its head­quar­ters in Met­t­lach, Ger­many, Villeroy & Boch was once founded in 1748 in the French re­gion of Lor­raine and to­day is rep­re­sented in 125 coun­tries around the world

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