There’s A Fu­ture In The Past

VM&RD - - NEWS - Happy Read­ing! Ra­jiv Raghu­nath

At a time when dif­fer­ent facets of life­style are go­ing the retro way, some el­e­ments of vis­ual mer­chan­dis­ing and re­tail de­sign are sure to fol­low this trend. In fact, re­tail de­sign in In­dia is greatly in­flu­enced by the coun­try’s rich cul­tural legacy. Some of the brands are delv­ing deep into the in­ner re­cesses of In­dia’s tra­di­tional arts and crafts to un­earth de­sign con­cepts that eas­ily meld with the con­tem­po­rary out­look. Take the case of IndiHANDS that works closely with tra­di­tional crafts­men to come up with eth­nic of­fer­ings. The IndiHANDS store it­self, which is fea­tured in this edi­tion, ex­em­pli­fies the tra­di­tional hand­i­crafts. In a sim­i­lar vein, fash­ion brand Manyavar, known for its range of eth­nic wear, adds more than a touch of eth­nic­ity to its stores. The brand’s new store in Mum­bai is de­signed on the lines of a royal palace fea­tur­ing tra­di­tional el­e­ments like a horse car­riage, an or­nate pala­tial gate and or­nate arches as props. This edi­tion show­cases the store de­sign. Away from In­dia, Er­win Sat­tler, a world renowned clock-maker known for its artistry and crafts­man­ship, has brought to life the colo­nial ar­chi­tec­ture in Shang­hai. The brand’s store was de­signed to in­cor­po­rate the marks of time of the build­ing which shel­ters it. This edi­tion also brings forth vis­ual mer­chan­dis­ing and re­tail de­sign ini­tia­tives that are con­tem­po­rary and even fu­tur­is­tic. Have a read of the collection of ar­ti­cles and do send in your com­ments and sug­ges­tions.

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