There’s A Future In The Past
At a time when different facets of lifestyle are going the retro way, some elements of visual merchandising and retail design are sure to follow this trend. In fact, retail design in India is greatly influenced by the country’s rich cultural legacy. Some of the brands are delving deep into the inner recesses of India’s traditional arts and crafts to unearth design concepts that easily meld with the contemporary outlook. Take the case of IndiHANDS that works closely with traditional craftsmen to come up with ethnic offerings. The IndiHANDS store itself, which is featured in this edition, exemplifies the traditional handicrafts. In a similar vein, fashion brand Manyavar, known for its range of ethnic wear, adds more than a touch of ethnicity to its stores. The brand’s new store in Mumbai is designed on the lines of a royal palace featuring traditional elements like a horse carriage, an ornate palatial gate and ornate arches as props. This edition showcases the store design. Away from India, Erwin Sattler, a world renowned clock-maker known for its artistry and craftsmanship, has brought to life the colonial architecture in Shanghai. The brand’s store was designed to incorporate the marks of time of the building which shelters it. This edition also brings forth visual merchandising and retail design initiatives that are contemporary and even futuristic. Have a read of the collection of articles and do send in your comments and suggestions.