‘An­jalee & Ar­jun Kapoor’ launches new store in New Delhi

VM&RD - - WASSUP! -

De­signer duo An­jalee and Ar­jun Kapoor re­cently launched their new store in New Delhi. The 1,500 sq ft. store lo­cated in De­fence Colony is aes­thet­i­cally done up with art and in­stal­la­tions. The store, named on the de­signer duo it­self, has a wide va­ri­ety of bridal wear, re­sort wear and more. De­signer An­jalee Kapoor ex­plained, “The idea was to en­able cus­tomers to shop in a beau­ti­ful am­biance. At the en­trance to the store a beau­ti­ful wall foun­tain adds an additional charm. The man­nequins grace­fully pose against the sim­plic­ity of bare con­crete walls, as they are el­e­gantly dressed in royal at­tires.” About their collection, Ar­jun opined, “Our de­sign vo­cab­u­lary achieves a unique alchemy of em­bel­lish­ment and colour. The swish of chif­fon, the swirl of silk, the shine of bro­cade and the chutz­pah of lace -- the en­sem­bles have all that it takes for a show-stop­ping collection. Del­i­cate form meets with a sen­sual and ethe­real sil­hou­ette giv­ing a scin­til­lat­ing global aes­thet­ics.” The de­signer duo feels that their cre­ations are a trib­ute to art, style, in­dul­gence and all things luxe. “It’s a fash­ion state­ment for the con­nois­seur to im­bibe.” Presently, they have stu­dios in New Delhi, Mum­bai, Hong Kong and Dubai, “We had a bril­liant re­sponse for our cou­ture from the fashionistas in Dubai that made us think se­ri­ously about ex­pand­ing in­ter­na­tion­ally,” fur­ther adds the duo

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