Lavie ex­pands its reach in Ban­ga­lore with new store


San­deep Goenka, COO, Bag­zone Pvt Ltd, said on the launch of the store, “The launch of our store in Jayana­gar is an­other big achieve­ment for us. In the three years since we have launched, Lavie has taken sure and very solid steps when it comes to ex­pan­sion as the re­sponse to our prod­ucts has been very pos­i­tive and en­cour­ag­ing. We are look­ing at ex­pand­ing through­out In­dia in the fu­ture and this is just the start!”

Lavie, a fash­ion and life­style brand which caters to the new age young In­dian woman, has reach across the coun­try. Talk about any type of bags and Lavie has it; from satchels to clutches to totes to slings to wal­lets. They have ex­panded their reach in Ban­ga­lore choos­ing Jayana­gar as the lo­ca­tion for this move. With Jayana­gar be­ing a strate­gic lo­ca­tion for re­tail, they are sure to en­sure max­i­mum foot­falls. Also, their tim­ing ac­counts for in­creased sales con­sid­er­ing they have launched it be­fore the fes­tive sea­son. The prod­ucts housed at the store have a lo­cal flavour and specif­i­cally cater to the Ban­ga­lore au­di­ence. It is a 400 sq. ft store which pays de­tailed at­ten­tion to de­sign. They be­lieve de­sign is an in­te­gral part of the ‘pack­age’ and the store has been done up to suit the likes of their tar­get cus­tomers – with an ar­ray of bright colours, tex­tures, hues and fun through the use of unique styling, fur­ni­ture and vis­ual el­e­ments. The store has an el­e­gant at­mos­phere with a con­tem­po­rary take on tra­di­tional pan­el­ing. In con­trast, the beau­ti­ful white lam­i­nated oak floor adds a dash of in­ter­est to the vi­brant color prod­uct cat­e­gories. The walls in the store have edgy fix­tures that set off the white back­ground which is treated with the “Lavie Pink” in syn­ergy with the brand iden­tity.

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