Lavie expands its reach in Bangalore with new store
Sandeep Goenka, COO, Bagzone Pvt Ltd, said on the launch of the store, “The launch of our store in Jayanagar is another big achievement for us. In the three years since we have launched, Lavie has taken sure and very solid steps when it comes to expansion as the response to our products has been very positive and encouraging. We are looking at expanding throughout India in the future and this is just the start!”
Lavie, a fashion and lifestyle brand which caters to the new age young Indian woman, has reach across the country. Talk about any type of bags and Lavie has it; from satchels to clutches to totes to slings to wallets. They have expanded their reach in Bangalore choosing Jayanagar as the location for this move. With Jayanagar being a strategic location for retail, they are sure to ensure maximum footfalls. Also, their timing accounts for increased sales considering they have launched it before the festive season. The products housed at the store have a local flavour and specifically cater to the Bangalore audience. It is a 400 sq. ft store which pays detailed attention to design. They believe design is an integral part of the ‘package’ and the store has been done up to suit the likes of their target customers – with an array of bright colours, textures, hues and fun through the use of unique styling, furniture and visual elements. The store has an elegant atmosphere with a contemporary take on traditional paneling. In contrast, the beautiful white laminated oak floor adds a dash of interest to the vibrant color product categories. The walls in the store have edgy fixtures that set off the white background which is treated with the “Lavie Pink” in synergy with the brand identity.