Soch un­veils first store in Bhopal


Eth­nic wear brand Soch has un­veiled its first store at DB City Mall, Bhopal. The new store is spread over 2,500 sq ft and is in­no­va­tively de­signed to al­low cus­tomers to get a glimpse of the dif­fer­ent prod­ucts on of­fer. The store was con­cep­tu­alised by the brand’s in-house team. It has an invit­ing and in­spir­ing de­sign which ex­udes the so­phis­ti­ca­tion of the brand. The new store has prod­ucts rang­ing from ev­ery­day eth­nic wear to fes­tive wear; the brand caters to a spec­trum of dis­cern­ing au­di­ences with var­ied tastes and style. Speak­ing on the oc­ca­sion of the store launch, Vi­nay Chat­lani, Chair­man and COO, Soch said, “We are very de­lighted to open our first store in Bhopal. A vi­brant and colourful city, the open­ing of our first store in Bhopal marks an ex­cit­ing step for the brand. With its fresh ap­peal and unique shop­ping ex­pe­ri­ence, our new store will def­i­nitely keep the cus­tomers re­turn­ing back for more.”

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