Wills Life­style

Wills Life­style high­lighted its blue collection in­spired from the Blue and White porce­lain print clas­sic mo­tifs. The win­dow in­stal­la­tion fea­tures the collection in a clas­sic set­ting of the art of blue and white porce­lain wares.

VM&RD - - CONTENTS - Mansi Lavsi

Blended in the shades of blue, the colours white and or­ange peek into the win­dow dis­play en­hanc­ing the story un­fold­ing at Wills Life­style. The theme en­coun­tered at the win­dow dis­play is based on the idea of mo­tifs in­cor­po­rated in porce­lain plates. These mo­tifs are drawn from the prints in the collection sported at the store. The en­tire win­dow comes alive through el­e­ments ex­press­ing the idea of prints. Porce­lain plates were used as a medium to subtly con­vey the mes­sage of the ap­parel collection at Wills Life­style. Care­fully selected de­signs for the mo­tifs, the white wooden carved ta­ble, blue pot­tery vases, are all el­e­ments which bring about the dis­clo­sure of the theme. The en­sem­ble is sug­ges­tive of the class the brand por­trays. The dis­play is an in­di­rect com­mu­ni­ca­tion of the con­cept on board this sea­son at Wills. Threads of in­for­ma­tion are ex­tracted at first look. The ap­par­els donned by the man­nequins along­side the por­trayal of the theme are hints to the metaphor in­tended. The theme plays around with the colour blue to com­mu­ni­cate the collection as well poses as a suit­able back­drop for the gar­ments show­cased at the win­dow thresh­old. More than the rea­son­ing be­hind the theme, the aes­thetic value ren­ders a lot more im­por­tance to the prospec­tive cus­tomer. The in­tri­cate mo­tifs and the white blue colour con­trast are strik­ing aes­thet­ics which spell out 'WOW' to the be­holder. The col­lage of ac­ces­sories with the porce­lain plates is care­fully colour co­or­di­nated. The ap­par­els com­ple­ment­ing the theme are added in­for­ma­tion to the aes­thetic ap­peal. The theme ti­tle ‘Porce­lain Play’ oc­cu­pies a sub­tle po­si­tion on the win­dow glass. It in­tro­duces the theme but at the same time does not take away the vis­ual ap­peal

Vis­ual Mer­chan­dis­ing

Akash Ashesh, VM Man­ager, Wills Life­style

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