Wills Lifestyle highlighted its blue collection inspired from the Blue and White porcelain print classic motifs. The window installation features the collection in a classic setting of the art of blue and white porcelain wares.
Blended in the shades of blue, the colours white and orange peek into the window display enhancing the story unfolding at Wills Lifestyle. The theme encountered at the window display is based on the idea of motifs incorporated in porcelain plates. These motifs are drawn from the prints in the collection sported at the store. The entire window comes alive through elements expressing the idea of prints. Porcelain plates were used as a medium to subtly convey the message of the apparel collection at Wills Lifestyle. Carefully selected designs for the motifs, the white wooden carved table, blue pottery vases, are all elements which bring about the disclosure of the theme. The ensemble is suggestive of the class the brand portrays. The display is an indirect communication of the concept on board this season at Wills. Threads of information are extracted at first look. The apparels donned by the mannequins alongside the portrayal of the theme are hints to the metaphor intended. The theme plays around with the colour blue to communicate the collection as well poses as a suitable backdrop for the garments showcased at the window threshold. More than the reasoning behind the theme, the aesthetic value renders a lot more importance to the prospective customer. The intricate motifs and the white blue colour contrast are striking aesthetics which spell out 'WOW' to the beholder. The collage of accessories with the porcelain plates is carefully colour coordinated. The apparels complementing the theme are added information to the aesthetic appeal. The theme title ‘Porcelain Play’ occupies a subtle position on the window glass. It introduces the theme but at the same time does not take away the visual appeal
Akash Ashesh, VM Manager, Wills Lifestyle