Manyavar, one of India’s most valued premium ethnic men’s wear brand, launched a flagship store in Lower Parel opposite to the premium mall Palladium to mark a milestone in the brand’s journey. The key objective was to offer a complete brand experience in
Manyavar, the prominent Indian ethnic men’s wear brand which specialises in men’s wedding collection, has unveiled its largest flagship showroom spread over an area of 16,000 sq. ft in Lower Parel, Mumbai. The brand has sought to create a lavish shopping destination for men.
Speaking about the new showroom, Ravi Modi, Managing Director, Manyavar, said, “Location is always the key factor for setting up a retail outlet, that too for a flagship store. This is milestone in our brand’s journey as having such huge space in a place like Lower Parel, opposite Palladium is no mean task.”
The 160 ft wide front façade of the store has already become the talk of the town. For the brand’s design team, the basic idea was to change the aesthetic paradigm of “Manyavar”
and to make it look international and yet maintain the ethnic quotient, for which the brand is famous.
The store is divided into two levels, each having four segments with an individual identity as per the language of the merchandise. It showcases a wide range of sherwanis, Indowesterns, kurtas and suits targeted at SEC A and AB+ customers.
Modi added that in designing the store it was
necessary “to understand the aspirations of a wide range of buyers. We understood that buying a Manyavar product for a special occasion is as important as buying a perfect suit in the western culture. The basic idea was to open out the store to the people and make it visually interactive. So, we opted for a clear glass skin with uninterrupted members allowing complete transparency. We have received a very positive feedback on the store design. Customers have appreciated the look of the 160 ft façade.”
The design team has taken inspiration from the royal palaces and used traditional elements like a horse carriage, an ornate palatial gate and ornate arches for the props and combined them with up-to-the-minute colour palette. They have also incorporated