Manyavar

Manyavar, one of In­dia’s most val­ued pre­mium eth­nic men’s wear brand, launched a flag­ship store in Lower Parel op­po­site to the pre­mium mall Pal­la­dium to mark a mile­stone in the brand’s jour­ney. The key ob­jec­tive was to of­fer a com­plete brand ex­pe­ri­ence in

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Manyavar, the prom­i­nent In­dian eth­nic men’s wear brand which spe­cialises in men’s wed­ding collection, has un­veiled its largest flag­ship show­room spread over an area of 16,000 sq. ft in Lower Parel, Mum­bai. The brand has sought to cre­ate a lav­ish shop­ping des­ti­na­tion for men.

Speak­ing about the new show­room, Ravi Modi, Man­ag­ing Di­rec­tor, Manyavar, said, “Lo­ca­tion is al­ways the key fac­tor for set­ting up a re­tail out­let, that too for a flag­ship store. This is mile­stone in our brand’s jour­ney as hav­ing such huge space in a place like Lower Parel, op­po­site Pal­la­dium is no mean task.”

The 160 ft wide front façade of the store has al­ready be­come the talk of the town. For the brand’s de­sign team, the ba­sic idea was to change the aes­thetic par­a­digm of “Manyavar”

and to make it look in­ter­na­tional and yet main­tain the eth­nic quo­tient, for which the brand is fa­mous.

The store is di­vided into two lev­els, each hav­ing four seg­ments with an in­di­vid­ual iden­tity as per the lan­guage of the mer­chan­dise. It show­cases a wide range of sher­wa­nis, In­dow­est­erns, kur­tas and suits tar­geted at SEC A and AB+ cus­tomers.

Modi added that in de­sign­ing the store it was

nec­es­sary “to un­der­stand the as­pi­ra­tions of a wide range of buy­ers. We un­der­stood that buy­ing a Manyavar prod­uct for a spe­cial oc­ca­sion is as im­por­tant as buy­ing a per­fect suit in the western cul­ture. The ba­sic idea was to open out the store to the people and make it vis­ually in­ter­ac­tive. So, we opted for a clear glass skin with un­in­ter­rupted mem­bers al­low­ing com­plete trans­parency. We have re­ceived a very pos­i­tive feed­back on the store de­sign. Cus­tomers have ap­pre­ci­ated the look of the 160 ft façade.”

The de­sign team has taken in­spi­ra­tion from the royal palaces and used tra­di­tional el­e­ments like a horse car­riage, an or­nate pala­tial gate and or­nate arches for the props and com­bined them with up-to-the-minute colour pal­ette. They have also in­cor­po­rated

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