Em­brace New Tech­nolo­gies

VM&RD - - NEWS -

The dig­i­tal tsunami has swept across most ser­vice in­dus­tries, es­pe­cially those that have a di­rect con­sumer con­nect. Cur­rent trends sug­gest it won’t be long be­fore in­ter­ac­tive tech­nolo­gies per­vade the In­dian re­tail space too. Brands like United Colors of Benet­ton have al­ready tested the ve­rac­ity of dig­i­tal tech­nolo­gies at the store level, having in­stalled life­size screens at some of their stores giv­ing cus­tomers a bet­ter feel of the prod­ucts. Var­i­ous tech­nol­ogy play­ers and ser­vice providers are also gear­ing up to in­fuse new tech­nolo­gies into the In­dian VM and re­tail space. Con­sult­ing and tech­nol­ogy firms like Shopsense and VU Tech­nolo­gies are seam­lessly in­te­grat­ing e-com­merce and in-store ex­pe­ri­ences with new tech­nol­ogy ap­pli­ca­tions. In a sim­i­lar vein, well know brand Arvind has in­tro­duced a web-based ap­pli­ca­tion called Crey­ate that helps cus­tomers to cus­tomise their gar­ments on screen. This edi­tion of VM&RD brings forth the use of new tech­nolo­gies in the re­tail space. VM lends it­self to re­cy­cling of ma­te­ri­als. Shop­per’s Stop has ably demon­strated this in their EOSS dis­plays. Ma­te­ri­als from scrap, trash and the like have been col­lected to don the el­e­gant dis­plays. Be­sides, old items from home, pa­per cups, pa­per plates, old key­boards, CDs and even wires have been used to cre­ate the dis­plays. This eco-friendly ap­proach has been cap­tured in this edi­tion, along with a host of other strik­ing VM ini­tia­tives that makes in­ter­est­ing read­ing. In this edi­tion, we also present a trav­el­ogue de­pict­ing the fas­ci­nat­ing re­tail land­scape of Italy, se­lect in­ter­na­tional re­tail de­sign sto­ries, and many more.

Happy Read­ing!

Ra­jiv Raghu­nath

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