Sri Lanka’s fa­mous shop­ping des­ti­na­tion Odel de­signed its in­store dis­play to spread en­vi­ron­men­tal aware­ness glob­ally. It com­mem­o­rated world en­vi­ron­ment day by ob­tain­ing its theme from UNEP’s chal­lenge to­wards Small Is­land De­vel­op­ing States and Cli­mate Cha

VM&RD - - CONTENTS - Mansi Lavsi

Speak­ing on the de­sign of the man­nequin, Rishi Mehta, VM Man­ager, Odel, shares, “As a fash­ion brand, man­nequin plays a very im­por­tant role for us. Keep­ing this in mind, we have clubbed it along with the theme. The plan­ning, de­sign­ing, draft­ing, adapt­ing, sourc­ing and ex­e­cut­ing re­volve around the man­nequin”. Apart from the man­nequin dis­play in­spired from na­ture, the prod­uct range is fo­cused on global warm­ing and was dis­played in the atrium of the store. An 18 feet high man­nequin was draped with nat­u­ral sub­stances picked up from the beach. This was done to en­hance the theme. The en­tire dis­play was given a rus­tic is­land look with the use of nat­u­ral el­e­ments like stones, wa­ter, wood, etc. LED light was used to ren­der bright­ness to the nat­u­ral back­drop. The whole ef­fort to show­case love to­wards mother Earth was done with the use of props. A pink man­nequin was cov­ered with green wa­ter or cold drink bot­tles and bot­tle caps. The ob­jec­tive was to spread aware­ness about the harm­ful ef­fects of lit­ter­ing. A fibre globe was put up with green spray paint­ing on it which ac­cen­tu­ated the ‘green’ con­cept at Odel. To spread the theme across the store, plac­ards and posters were used with head­ings like “Save our beaches” and “Keep it clean”. Odel is a Sri Lankan born and bred brand. Rishi says, “The com­plete theme was ded­i­cated to our Pri­vate La­bel Brand - LUV SL- A love for Sri Lanka and things uniquely Sri Lankan which have in­spired this top fash­ion and life­style re­tailer.” Thus in­no­va­tive and cre­ative ideas along with a wise se­lec­tion of props, has jus­ti­fied the theme. Sim­plic­ity was writ large in the use styles, im­agery and colours

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