Soch Ex­pands Foot­print In Ban­ga­lore


Over the years, Soch has be­come a well­known eth­nic wear brand for women. Born in Ban­ga­lore, the brand loves its home-town and now boasts of 18 stores in the city. Two new stores have re­cently opened; one on New BEL Road and one in J P Na­gar this July. Soch has prod­ucts rang­ing from ev­ery­day eth­nic wear to festive wear and thereby caters to dis­cern­ing au­di­ences. The suc­cess of the ex­ist­ing stores and in­creas­ing pop­u­lar­ity of the brand was an in­spi­ra­tion to ex­pand and cater to cus­tomers in those ar­eas. The de­sign of the new stores has been con­cep­tu­alised in-house to bring out the essence of the brand through the look and feel of the store. It ex­udes so­phis­ti­ca­tion and sets an invit­ing tone for the cus­tomer. The New BEL road store is spread over 2,800 sq ft and the J P Na­gar store over 2,200 sq. ft. Speak­ing on the oc­ca­sion of the store launch, Vi­nay Chat­lani, Chair­man and COO - Soch said, “We are very thrilled to launch our two new stores in Ban­ga­lore which makes it a to­tal of 18 Soch out­lets in the city. This marks a sig­nif­i­cant achieve­ment for us and un­der­lines the im­por­tance of this city for Soch. It has been our en­deav­our to en­hance cus­tomer ex­pe­ri­ence at our stores with the su­pe­rior mer­chan­dise and ser­vices. We’re look­ing for­ward to wel­com­ing more cus­tomers from across Kar­nataka to the store.”

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