Wild­craft Opens Exclusive Store In Growel’s 101 Mall


Wild­craft, one of In­dia’s largest out­door ad­ven­ture gear brands, has set up its pres­ence in the In­dian re­tail mar­ket through var­i­ous re­tail chan­nels like EBOs, MBOs and shops-in-shop. The brand has a pres­ence in 70 exclusive stores spread across 30 cities, 250 plus shops-in-shops and more than 1,000 multi-branded stores across 100 cities. The brand of­fers a di­ver­si­fied prod­uct reper­toire, in­clud­ing sports ap­par­els, equip­ment, footwear and other ad­ven­ture ac­ces­sories for those who love to ex­plore and em­brace the out­doors. The brand, in its ex­pan­sion route has opened a new exclusive store; this time at Growel’s 101 Mall, Kan­di­vali East, Mum­bai. Speak­ing on the oc­ca­sion, Ra­jiv Bha­tia, Chief Op­er­at­ing Of­fi­cer (COO) – Re­tail & Real Es­tate, Grauer & Weil (In­dia) Limited, said, “Wild­craft will add to the in­ter­est­ing shop­per­tain­ment ex­pe­ri­ence we of­fer at Growel’s 101 Mall. Be­ing lo­cated at Kan­di­vali East, the mall over­looks the sprawl­ing green ter­rain and en­joys its prox­im­ity to ex­otic Yeoor hills at Sanjay Gandhi Na­tional Park. With an in­creas­ing num­ber of hik­ing and ad­ven­ture en­thu­si­asts mak­ing a bee­line to woods, Wild­craft would be an ideal des­ti­na­tion for pa­trons to shop for the essen­tials.”

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