There’s Much To De­sign

VM&RD - - NEWS -

There is a lot of grace in In­dian re­tail de­signs. While mak­ing this ob­ser­va­tion in her in­ter­view with VM&RD, Jo Pen­ny­cuick, MD, Re­design Group, points out that re­tail de­signs in­vari­ably mir­ror the lo­cal cul­ture of a mar­ket. To­day, in an in­creas­ingly glob­alised world, the lo­cal cul­tures are chang­ing, and with that re­tail de­signs are also fast evolv­ing. The VM&RD in­dus­try will have to closely mon­i­tor th­ese changes and align their of­fer­ings with the new de­mands to get ahead of the curve.

Brands of all hues have raised their bar of ex­pec­ta­tions from visual mer­chan­dis­ing and re­tail de­sign so­lu­tions providers. This is greatly in­flu­enced by the stu­pen­dous work de­liv­ered by dif­fer­ent quarters of this in­dus­try. The cur­rent Royal En­field store de­sign is a case in point. The store em­bod­ies the art of ‘Pure Mo­tor­cy­cling’.

While dif­fer­ent con­sumer brands are cre­at­ing their on­line pres­ence, on­line play­ers like the UK-based Pro Di­rect are build­ing their own off­line plat­forms. Pro Di­rect launched its first off­line store at London’s Fou­bert Place. This edi­tion showcases the ex­quis­ite de­sign of this store.

De­sign pro­fes­sion­als draw in­spi­ra­tion from places and themes far and wide. Tra­di­tional shop­ping streets in In­dia can sur­prise you with niche de­sign con­cepts. The Chi­man­lal Gird­har­lal Road (com­monly known as C.G. Road) in the city of Ahmed­abad is one such place that would be of in­ter­est to the re­tail de­signer fra­ter­nity. Down the years, this road has re­mained a key shop­ping des­ti­na­tion for the peo­ple of Ahmed­abad.

This edi­tion of VM&RD has turned the spot­light on new and emerg­ing ar­eas of visual mer­chan­dis­ing and re­tail de­sign business, in­clud­ing the use of ma­te­ri­als, sig­nages, etc. I hope that you will de­rive great value from this col­lec­tion of ar­ti­cles.

Happy Read­ing!

Ra­jiv Raghu­nath

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.