There’s Much To Design
There is a lot of grace in Indian retail designs. While making this observation in her interview with VM&RD, Jo Pennycuick, MD, Redesign Group, points out that retail designs invariably mirror the local culture of a market. Today, in an increasingly globalised world, the local cultures are changing, and with that retail designs are also fast evolving. The VM&RD industry will have to closely monitor these changes and align their offerings with the new demands to get ahead of the curve.
Brands of all hues have raised their bar of expectations from visual merchandising and retail design solutions providers. This is greatly influenced by the stupendous work delivered by different quarters of this industry. The current Royal Enfield store design is a case in point. The store embodies the art of ‘Pure Motorcycling’.
While different consumer brands are creating their online presence, online players like the UK-based Pro Direct are building their own offline platforms. Pro Direct launched its first offline store at London’s Foubert Place. This edition showcases the exquisite design of this store.
Design professionals draw inspiration from places and themes far and wide. Traditional shopping streets in India can surprise you with niche design concepts. The Chimanlal Girdharlal Road (commonly known as C.G. Road) in the city of Ahmedabad is one such place that would be of interest to the retail designer fraternity. Down the years, this road has remained a key shopping destination for the people of Ahmedabad.
This edition of VM&RD has turned the spotlight on new and emerging areas of visual merchandising and retail design business, including the use of materials, signages, etc. I hope that you will derive great value from this collection of articles.